You’ve seen them on screen and stage—now discover how they’re transforming culture through conscious living.

Let’s be honest—sometimes, it’s not the carbon footprint graphs or climate reports that convince us to ditch the dairy.

It’s watching someone on stage, in front of millions, living vibrantly and stylishly on a plant-based diet.

Celebrity culture might get a bad rap, but when it comes to pushing veganism into the mainstream, it’s had an undeniable impact.

Visibility matters. And when people with massive platforms choose tofu over turkey, cruelty-free sneakers over leather boots, and oat milk lattes over, well, everything else—people take note.

Let’s take a closer look at seven vegan celebrities helping veganism go from crunchy to cool—without losing its roots in compassion.

1. Lizzo: The unapologetic plant-based queen

If self-love had a soundtrack, it would be Lizzo’s discography. And if self-love had a lifestyle, hers might just be it, too.

Lizzo went plant-based in 2020 and hasn’t looked back. Through TikToks that show off her vegan nacho cheese dip and seitan-stuffed breakfast sandwiches, she’s made it clear: vegan food doesn’t have to be boring—or restrictive. It can be joyful. Decadent. Loud.

But Lizzo isn’t just sharing recipes. She’s shifting culture.

“I’m not a vegan to lose weight,” she said in a now-viral clip. “I’m vegan because I love my body and I want to feed it with the best I can.”

That ethos—nourishment over punishment—has been a game-changer, especially for fans navigating body image, food guilt, and diet culture. She’s rewriting the narrative: veganism as empowerment, not deprivation.

2. Joaquin Phoenix: The Oscar winner with activist roots

Joaquin Phoenix might be known for his moody, transformative roles, but his off-screen commitment to animal rights is where his real passion lives.

He’s been vegan since he was three years old. Yes, three.

Phoenix famously used his 2020 Oscars acceptance speech—not to celebrate himself, but to spotlight animal cruelty in the dairy industry. “We feel entitled to artificially inseminate a cow,” he said, holding his statue, “and when she gives birth, we steal her baby.”

It was raw, unfiltered, and deeply uncomfortable for some viewers. But that’s what makes Joaquin Phoenix so crucial to the movement: he doesn’t soften the message for palatability.

Beyond the speeches, he’s marched with protestors, narrated documentaries like Earthlings, and quietly donates to rescue sanctuaries. For him, veganism isn’t a trend—it’s a lifelong ethos.

3. Billie Eilish: Gen Z’s plant-based poster child

Billie Eilish might’ve made her name whispering moody melodies into oversized hoodies, but she’s also one of the most outspoken vegan voices of her generation.

Raised vegetarian and fully vegan since age 12, Billie has used her massive social media following (over 110 million on Instagram alone) to promote plant-based living. Whether it’s reposting factory farming exposés or collaborating on a vegan Nike sneaker drop, she merges activism with aesthetics.

Her impact? Massive.

In fact, she has worked with Google Maps to help her fans make sustainable travel choices when going to her shows. She’s making compassion cool without shouting about it—and Gen Z is listening.

“I just can’t go on in life knowing what’s going on in the animal world and not doing anything about it,” she once said in an interview.

Her recent endeavor? Co-chairing the Met Gala with a completely cruelty-free outfit—right down to the vintage Oscar de la Renta gown (she only agreed to wear it if the brand ditched fur entirely).

Talk about using your power for good.

4. Lewis Hamilton: Speed, style, and sustainable swagger

Formula 1 driver Lewis Hamilton isn’t just fast on the track—he’s fast-tracking the vegan movement into the sports world, too.

Hamilton went vegan in 2017 and has since credited it with improving his performance, recovery, and focus. In a sport where milliseconds matter and endurance is everything, that’s no small claim.

But what really makes Hamilton stand out is how seamlessly he blends ethics with aesthetics.

He launched Neat Burger, a chain of 100% vegan fast food joints in London (now expanding globally), and frequently collaborates with cruelty-free fashion brands.

His PETA campaigns? Bold. His plant-based posts? Polished. His impact? Undeniable.

In an interview, he said, “The cruelty is horrible and I don’t necessarily want to support that and I want to live a healthier life.”

For a man whose career revolves around burning fuel, that kind of accountability is refreshing.

5. Tabitha Brown: TikTok’s plant-based fairy godmother

“Like so, like that.”

If you know, you know.

Tabitha Brown’s rise to fame might’ve started with her now-iconic vegan TTLA sandwich review, but it’s her radiant joy, comforting affirmations, and family-style cooking that’s made her a household name.

Since adopting a plant-based lifestyle to help manage chronic illness, Tabitha has built an empire grounded in kindness and flavor.

She’s released cookbooks, partnered with Target on a wildly successful home and fashion line, and even co-hosted a food competition show focused on vegan ingredients.

What makes Tabitha especially powerful? She never talks down to her audience. Her food is accessible. Her tone is warm. And her mission is simple: make plant-based living feel like home.

“I’m not trying to convert anybody,” she often says. “I’m just sharing what works for me, and if it works for you too—praise God!”

6. Woody Harrelson: The low-key legend of vegan longevity

Before oat milk lattes and jackfruit tacos were mainstream, Woody Harrelson was sipping green juice and asking about the origins of your kombucha scoby.

He’s been vegan for over 30 years, and unlike some stars who treat it like a PR line item, Woody has walked the walk—quietly, consistently, and without fanfare.

Whether it’s encouraging co-stars to try plant-based meals on set, investing in sustainable businesses, or supporting hemp-based fashion brands, Harrelson’s influence is subtle but sticky.

And here’s the kicker: he’s 62 and still doing stunt work, surfing daily, and glowing like someone half his age. That kind of plant-powered vitality doesn’t go unnoticed.

7. Natalie Portman: The cerebral advocate with red carpet grace

Natalie Portman’s journey with veganism began in her early teens, inspired by the book Eating Animals by Jonathan Safran Foer—a book she later helped turn into a documentary.

Since then, she’s been a consistent voice for animal rights, clean food systems, and sustainable fashion. She’s worn vegan Dior to award shows, narrated plant-forward films, and frequently donates to environmental causes.

But what really sets her apart is her intellect.

Portman doesn’t just talk about tofu. She talks about food policy. About global agriculture’s role in climate change. About how we need systems, not just salads, to shift.

Her activism is measured, but firm. And her message is clear: compassion isn’t fringe—it’s fashionable, smart, and absolutely necessary.

Why this matters beyond the headlines

Celebrity veganism isn’t just about who skipped the cheese on their burger. It’s about influence.

According to a 2023 study, people are more likely to try plant-based meals when they see someone they admire doing it first. The researchers call it “normative modeling”—what we see modeled by others becomes what we view as normal for ourselves.

When A-listers choose oat milk, opt for faux leather, or call out factory farming, they’re helping shift that norm. Not because they’re perfect, but because they’re visible.

The climate crisis, public health, and animal welfare don’t have easy fixes—but culture has always been a powerful place to start.

So whether you’re trying Meatless Mondays or rethinking your shoe choices, know this: you’re not alone. And you don’t need a movie deal or a Grammy to make a difference.

Just a little curiosity. And maybe a TTLA sandwich.