Curaçao Expands South American Reach With Travel Advisor Roadshow

Curaçao is setting its sights firmly on South America.

The Curaçao Tourist Board has successfully concluded its latest regional outreach effort — the “¡Solo Faltas Tú, Curaçao 2025!” roadshow — bringing together hundreds of travel advisors and wholesalers across Chile, Uruguay, and Argentina.

The multi-city campaign, organized in collaboration with more than a dozen hotels, tour operators, and destination partners, aimed to deepen awareness of Curaçao’s appeal and drive bookings from key Southern Cone markets.

The roadshow kicked off in Santiago, Chile, with a breakfast session designed to highlight the island’s tourism offerings. Montevideo, Uruguay followed, bringing the total number of Chilean and Uruguayan participants to 78. But the most ambitious leg unfolded across Argentina, where the team made stops in Mendoza, La Plata, Buenos Aires, Rosario, Villa Maria, and Córdoba — drawing a total of 349 travel professionals.

In all, 427 travel advisors and wholesalers participated in the events, which featured destination presentations, hotel showcases, and promotional briefings. A number of tour operators and resorts also unveiled exclusive South America-facing packages and incentives during the roadshow.

Participating Curaçao partners included:

Sandals Royal Curaçao, Sunscape Curaçao Resort, Dreams Curaçao Resort, Zoëtry Curaçao Resort & Spa, Kura Botanica Hotel, Mangrove Beach Corendon Curaçao All-Inclusive Resort, Curio Collection by Hilton, The Freedom Hotel, Curaçao Marriott Beach Resort, Livingstone Jan Thiel Beach Resort, Fiesta Tours, Irie Tours, BC Car Rental, Rumba Tours, Harbor Hotel & Casino, Sea Aquarium Curaçao, and more. Airline partners Copa Airlines and Avianca also supported the effort.

The Curaçao Tourist Board emphasized that the advisors and wholesalers who took part now have the tools and knowledge to confidently promote the destination across their respective markets — a key step in strengthening Curaçao’s visibility in Latin America as 2025 approaches.

“Our goal is to create long-term relationships and ensure that Curaçao is top of mind when South American travelers are planning their next Caribbean vacation,” the Tourist Board said in a statement.

Subscribe or Log in to read.