In today’s fragmented travel landscape, marketers face mounting pressure to prove ROI, optimize spending and attract the right visitor at the right time.

In the third of a five-part video series from Zartico, chief operating officer Nicole Brownell sits down with co-founder and chief innovation officer Jay Kinghorn to explore how destinations and resorts can use data science to close the loop between marketing investment and real-world revenue.

The two discuss the challenges of cost per acquisition, market efficiency and the hidden value of off-property behavior, and they share how Zartico’s platform helps marketers make smarter, faster decisions with fewer resources.

Watch the full conversation below.

Keys to converting travel insights to impact

Other videos in this series: