Original Coverage: Why Companies Like Facebook, Zillow Turn to Pat Healy Ahead of an IPO

Pat Healy is the founder and CEO of Issuer Network. He helps C-suite executives leading IPOs get multimillion-dollar marketing packages from prospective stock exchanges. He’s helped clients get everything from free advertising at Davos to NFL players attending their closing bell ceremonies. Healy, 74, runs his business largely by word of mouth and refuses to spend a dime on marketing. The company’s first client was AOL, which Healy helped negotiate a “co-branding” package on the company’s behalf on the New York Stock Exchange in August 1996. It was an example of a “bake-off” service that Healy says has become a popular way for companies to get listed on an exchange, including Facebook, Zillow, KraftHeinz, 3M and more. It’s unclear what the future holds for IPOs, but Healy said he expects “hot and heavy” activity in the coming months. “Who knows when the sun’s going to come out?” he said.

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