I own a reselling business with my wife, and sales are booming. I can’t attribute our growth to anything other than the tariffs.

Business owner Ryan Frankel said his fashion reselling business has seen a slew of new orders since the tariffs were announced. Frankel’s primary business is Thrift Vintage Fashion, which he launched in 2020 with his wife, Evelyn. The company is always up against the perception of selling something used for the same price as new clothing. But people are recognizing the value of secondhand versus cheap new fashion, Frankel says, and shedding the stigma of selling secondhand items as “less than” new clothes. The story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. The essay is based on a conversation with Frankel, a 36-year-old business owner in Miami. It has been edited for length and clarity to make it easier for readers to read. stories you want to know about: Business Insider tells the innovative stories you need to know, and tells the stories you don’t want to miss out on, such as how to get your hands on a new iPhone or iPad.

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