
Russia’s Taxi Industry Hits a Breaking Point as Prices Soar, Migrants Shut Out and Options Shrink
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Russia’s Taxi Industry Hits a Breaking Point as Prices Soar, Migrants Shut Out and Options Shrink
Russia’s taxi sector is sliding into a state-controlled monopoly. Prices are already up 22% in 2025 compared with last year, with some popular routes increasing by 70%. Industry forecasts suggest fares could rise another 40-60% once new vehicle localization rules take effect in March 2026. More than 30 Russian regions have barred foreign nationals from driving taxis. For Central Asian taxi drivers, the crisis extends far beyond employment bans into routine harassment and violence. The treatment of Central Asian workers has strained Russia’s ties with the former Soviet republics whose economies depend on remittances from their citizens working abroad.‘Buy Russian’ means ‘Buy me’ in Kyrgyzstan, which has issued travel advisories of rising discrimination against migrant workers. ‘You are a slave of Russians’: “Before Crocus, passengers would make comments about my accent or appearance,” said Rustam, a Tajik driver who worked in St. Petersburg for five years until the migrant ban. “I followed every rule, paid every tax, never had one complaint in five years. Now they tell me I cannot work because of my passport,” he said.
A taxi in central Moscow. Pelagia Tikhonova / Moskva News Agency
Wheely’s demise The shuttering of Wheely underscores the Kremlin’s determination to eliminate any service that resists state surveillance. Founded by Anton Chirkunov, son of former Perm Governor Oleg Chirkunov, Wheely marketed privacy protection as a core service feature. It served Moscow’s elite with Mercedes-Benz vehicles and professional chauffeurs, attracting diplomats, business executives and wealthy Russians who valued discretion. But its attempt to balance European data protection rules with Russian security demands proved impossible. According to court documents, Wheely was blocked for refusing to connect to Moscow’s Unified Regional Navigation Information System (ERNIS). The system — which every other major operator has complied with — requires operators to transmit drivers’ passport data, real-time vehicle locations, passenger details for every trip and daily operational reports to security agencies. “The irony is striking,” noted one industry analyst who requested anonymity to speak freely. “They’re blocking a service used by the wealthy elite in the name of fighting terrorism, when these are the least likely people to pose security threats. This is about control, not safety.” ‘You are a slave’ The mass exodus of migrant workers is transforming Russia’s taxi landscape. Industry estimates suggest migrants comprise 60-70% of economy-class taxi drivers in major cities and about half of all taxi drivers nationwide, a share that is set to fall significantly thanks to the regional bans on foreign taxi drivers. Officials say these bans aim to reduce illegal employment, improve the quality and safety of services and open up more jobs for local residents. Experts say that the measures are not only discriminatory but economically self-defeating, given Russia’s labor shortage of 2.4 million workers. “Not a single study has shown these bans improve safety or benefit the labor market,” demographer Olga Chudnovskikh said. “Instead, we’re seeing the emergence of a shadow economy where migrants continue working under different job classifications or in completely illegal arrangements.”
Ilham, a Tajik driver who invested his savings into a second vehicle to meet new requirements, now faces deportation. “I followed every rule, paid every tax, never had one complaint in five years. Now they tell me I cannot work because of my passport,” he said. For Central Asian taxi drivers, the crisis extends far beyond employment bans into routine harassment and violence. In one video filmed in Moscow in August, a passenger was seen telling his Uzbek driver: “You are a slave, a slave of Russians.” “Before Crocus, maybe one in 10 passengers would make comments about my accent or appearance,” said Rustam, a Tajik driver who worked in St. Petersburg for five years until the migrant ban. “After Crocus, it was every other passenger. Some would cancel the ride when they saw I wasn’t Russian. Others would spend the entire trip telling me to ‘go home’.” The treatment of Central Asian workers has strained Russia’s ties with former Soviet republics, whose economies often depend on remittances from their citizens working abroad. Uzbekistan has lodged formal protests following harassment incidents, while Kyrgyzstan has issued travel advisories warning of rising discrimination in Russia. ‘Buy Russian’ means ‘Pay triple’ President Vladimir Putin in May signed legislation requiring all taxis to be manufactured in Russia or meet strict domestic content quotas starting in 2026. The rules effectively limit operators to a small pool of Ladas, Moskvich models, a few Russian-made electric cars and certain Chinese vehicles assembled locally. That will replace the Korean, Japanese and European cars that dominate taxi fleets today. The Analytical Center at the Russian Government warns that over 500,000 drivers may leave the industry rather than purchase more expensive, lower-quality domestic vehicles. Still, Lada maker AvtoVAZ stands to gain a captive market of 40,000-60,000 vehicles annually from the policy. “We’re looking at replacing 80% of our fleet within the next few years,” said Dmitry, who manages a mid-sized Moscow taxi park. “A Lada Granta costs twice what a used Korean car did, but passengers won’t pay premium prices for economy service. The math simply doesn’t work.”
A taxi in central Moscow. Sofya Sandurskaya / TASS
While central Russia must comply with the new law by 2026, regions like Siberia and the Far East have until 2028 or 2030. These staggered deadlines acknowledge what officials won’t say publicly: domestic production cannot meet demand, and forcing immediate compliance would collapse transportation in Russia’s periphery. Social media users have responded with dark humor, joking about new service tiers like “Discomfort+” — “a domestic car at an inflated price” — or suggesting that horse-drawn carriages might soon become one of Yandex’s taxi options. Price explosion With 130,000 unfilled driver positions nationwide, ride-hailing apps rely heavily on algorithmic surge pricing that can double or triple fares within minutes. Yandex, which controls 60% of the Moscow market, leverages its dominance through aggressive pricing algorithms that maximize revenue over service availability. The company’s 2025 Q2 earnings showed taxi division revenue up 43% despite decreased trip volume — evidence, critics say, of monopoly power. “The algorithms are designed to extract maximum revenue, not serve passengers,” explained Anton Maksimov, a part-time driver who runs the Taxi Ombudsman Telegram channel. “When multiple people request rides from the same location, prices instantly double or triple. It’s pure greed wrapped in technology.”