If you work in the fashion industry, chances are that you have been breathing a sigh of relief, as the AW25 season has just wrapped. Across the weeks, there were a dizzying array of sartorial looks, and crucially, for my purposes, some truly excellent beauty across hair, make-up and nails.

I have spent the last month running around backstage, and then glued to my laptop, to bring Marie Claire UK readers the most defining looks straight from the Autumn/Winter 2025 runways. There was our detailed beauty report from London Fashion Week, as well as the best street-style looks across our hometown, and Paris, Milan and New York.

And now, it’s over… Well, kind of. While we’re only now entering into the warmer season, the trendiest amongst us are already thinking about what’s to come. Below are the very best autumn/winter 2025 fashion month beauty looks that you’ll be seeing everywhere, soon.

Paris

Chanel

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Smoked-out, grungy eyes were the name of the game at Chanel—looks like an indie sleaze revival might just get off the ground this year.

Christian Dior

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Bushy brows, clear skin and balmy lips were all over Dior. It’s pared back, minimalist, and was a look that was seen all over the runways this season.

Miu Miu

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Updos have been everywhere of late; from Margaret Qualley’s Oscars hair to the street-style looks I spotted across the globe. I am particularly partial to Miu Miu’s take though; it is undone, lived-in and just feels effortless, and not too staid.

Valentino

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This season, I have waxed lyrical about the return of tonal make-up. I did not, however, expect to see it in Alessandro Michele’s sophomore debut for Valentino, but it worked perfectly to balance his avant-garde stylings.

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Acne

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At Acne, hair lead Anthony Turner used Schwarzkopf to create striking hair looks that captured “the essence of modern duality”. There was a contrast between the masculine and feminine elements, with the top being sleek and structured, “a handsome boyish” look, while the back was soft, long and natural.

Louis Vuitton

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At Louis Vuitton, the lips did the talking. This statement vampy red is something that I can’t wait to recreate once the seasons change.

Loewe

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At Balenciaga, hair was super long, and natural. With a messy middle part, it looks like the model had gently curled her hair the night before, and let it come undone.

Issey Miyake

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Anthony Turner also did the hair at Issey Miyake, using Schwarzkopf. This time around, the hair was firmly transitional. He said: “[It’s about] the in-between phase where hair is neither one thing nor the other. It’s about the journey, creating two looks in one: dry moving into wet or wet into dry. This duality brings an unexpected edge, making the hair feel fluid and transformative.”

Chloé

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At Chloé, the hair was effortlessly undone and chic, thanks to Gary Gill, who used Authentic Beauty Concept. He said: “The idea is a confident girl who gets up, leaves the house, and doesn’t mind if she sleeps on her hair—it’s all about a real, nice, gentle, and easy feel.”

Hermès

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At Hermès, hair was short and slicked. I’ve said it time and time again that this is the year of the bob, and I love this take—it oozes professionalism, with a bit of 80’s prep to freshen it up.

Milan

Fendi

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Workplace professionalism is always a theme when it comes to the autumn/winter season, but Fendi’s take on it felt distinctly editorial with the addition of a sweeping side-part.

Prada

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Prada has long been the queen of the bedhead, and this season’s show was no different. Models wore their hair slightly unruly, embracing natural texture and frizz. I’m so here for it.

Versace

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Bold, glossy, lips were the statement at Versace this season. The colour skewed towards a darker, vampy burgundy, and it was finished off with a thick clear gloss.

Gucci

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Soft, blurred skin that looked velvety in texture was all over the runway for Gucci. While we’re not seeing a return to all out highlighter, portions of models’ faces were gently illuminated, as if they were lit from within.

Giorgio Armani

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This subtle, yet effective, graphic eyeliner look at Giorgio Armani waves the green flag to experiment with make-up this upcoming season.

Roberto Cavalli

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Almost skin-coloured, barely-there brows were spotted at Roberto Cavalli.

Max Mara

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I am obsessed with these undone, tousled waves at Max Mara. They’re perfectly coifed but refreshingly messy, and non-precise.

Sportmax

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Bare-faced make-up was given editorial update at Sportmax. Here, the focus was on accentuating the features gently, without any one thing drawing the eye to it. It’s about the face as a whole, rather than the classic emphasis on the eye or the lip.

Missoni

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At Missoni, the long, over-grown fringes were absolutely stellar, and incited a collective exhalation from people like me, who have high maintenance bangs. Here, they were almost wispy at the front, and looked lightweight.

London

Harris Reed

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At Harris Reed, it’s always about the lashes. Models wore inches-long sculptural lashes in shades of cobalt blue, black and metallic gold. The designer collaborated with Charlotte Tilbury once more on the make-up front. The brand’s Global Artistry Director, Sofia Tilbury , kept complexions neutral and glowy to prioritise the eyes, using Charlotte Tilbury’s limited-edition palette of Beautifying Eye trends in Super Neutral , The Feline Flick eyeliner and lashings of the Exagger-Eyes Volume Mascara to dial up the drama.

And then, on top, it was all about glass hair. Using Dyson, lead hairstylist Ali Pirzadeh drew inspiration from the clothing’s sharp lines and cage-like shapes to create sculptural barnets. Key looks saw the hair pushed away from the face, and lifted in the temples, in the guise of a highly-glossed ponytail and modelled bun.

Burberry

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Tonal make-up was across several runways this season, but Burberry’s take—with soft pops of peach, ochre, coral and terracotta. It’s a subtle, but very wearable, injection of colour for the autumn/winter 2025 season.

SS Daley

(Image credit: SS Daley x Authentic Beauty Concept)

At SS Daley, Anna Cofone , Global Creative Advocate for Authentic Beauty Concept created hair looks that were tousled, yet controlled. Backstage, Cofone told Marie Claire UK that she drew on the interplay between masculine and feminine to create looks that were incredibly precise; replete with elegant coifs that swept the hair off the face. If you looked closely, not a hair was out of place, but it still looked effortlessly undone.

Richard Quinn

(Image credit: Richard Quinn x M.A.C)

At Richard Quinn, Terry Barber , Global Creative Director of Artistry at M.A.C, referenced “IT girls” from the 60s, including Julie Christie, Jean Shrimpton and Dianna Ross. There was a swipe of blue eyeshadow across the eyelids, a nude lip and opalescent highlights—the latter of which Barber said will be returning this year.

Dreaming Eli

(Image credit: Dreaming Eli x M.A.C)

At Dreaming Eli, M.A.C’s Senior Artist Carly Utting said backstage: “It’s not an Instagram-perfect look, it’s like you’ve had it on for six hours… It’s like Alexa Chung in the 90’s post-Glastonbury, with a Shirly Manson chunky lash. Thick lashes are definitely having a moment, we’ve seen quite a lot in the past few weeks in New York.”

Chet Lo

(Image credit: Chet Lo x Authentic Beauty Concept)

Cafone also used Authentic Beauty Concept when leading on the hair at Chet Lo. The look revolved around panels of crimped hair, which resembled and reflected the patterns within Lo’s clothing.

Annie’s Ibiza

(Image credit: Annie’s Ibiza x Sam McKnight)

This season, Annie’s Ibiza was a big nod to Renaissance beauty and youthful romance. Sam McKnight used extensions to achieve long, softly waved and crimped lengths, which were topped with braided updos and dropped plaits. The real stars of the show were the chunky, glossed braids, which McKnight described as “little horns” when I was backstage.

Roksanda

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Statement lips came in unconventional colours at Roksanda, like this striking, glossy blackened teal.

Emilia Wickstead

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Blurred, satin skin also reigned supreme at Emilia Wickstead. The skin was prepped by EVE LOM’s master facialist Jon Rummins , who used the brand’s Radiance Repair Retinol Serum, Daily Rejuvenating Cream and Renewal Treatment Oil for “modern, luminous, fresh skin”.

Simone Rocha

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At Simone Rocha, blush was applied onto the cheeks via a thick sweep—the colour was decidedly ruddy and apricot-leaning. It made for a natural flush, as if the models had just been outdoors in the countryside all day.

Erdem

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Blurred, soft-focus lips, in gorgeous pink-coral shades, were spotted on the runway at Erdem—it’s proof that light, more spring-adjacent colours also work in the cooler months.

New York

Ralph Lauren

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Ralph Lauren nailed long, bohemian waves this season.

Carolina Herrera

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I can’t get enough of this entire Carolina Herrera look; from the stacked bob to the dewy skin, perhaps it’s the dark, rosy lip that takes the cake.

Coach

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Unfussy, shaggy hair spotted at Coach, screamed “back to school”.

Tory Burch

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Greige, cool-toned eyeshadow softly washed across the eyelids harked to the 90’s revival at Tory Burch.

Christian Cowan

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Bright pink accents at Christian Cowan broke up more minimalist beauty looks at NYFW.

Off-white

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These balmy, hydrated looking lips added a juicy accent to the face at Off-White.

French beauty might be synonymous with looking effortlessly cool via a swipe of red lipstick, but the Paris Fashion Week Fall/Winter 2025 runways tell a more dramatic story. As the grand finale to fashion month, the designers on the schedule produce some of the most dramatic, theatrical runway moments of the season. (Valentino’s viral red-lit bathroom stall set, for one.) Along with the shift to maximalist dressing and venues, the PFW F/W ‘25 beauty looks are just as bold, with eye makeup at the forefront.

Yes, after countless seasons with hints of color or classic winged liner popping up on a model or two, many designers are going all-in on loud looks. Most notably, they’re encouraging you to get creative with your lashes. Take Courrèges, where falsies were made with cellophane and Miu Miu where liner was used to add campy accent lashes á la Betty Boop. Alternatively, Chanel swapped its clean cat eyes for a feathered smoky approach that mimicked the texture of ribbon. At Tom Ford, matte pastel shadows were swiped on lids all the way up to the brow bone. But if you’re not entirely willing to part with your undone waves and no-makeup makeup, the runways presented fresh takes on these staple looks, too.

Keep reading to see TZR’s full debrief of the standout beauty looks from the PFW F/W ‘25 runways.

Miu Miu’s Accent Lashes

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In lieu of adding a few clusters of falsies for a cat-eye effect, why not draw them on with liner for a campy effect? That’s exactly what Dame Pat McGrath did for Miu Miu’s latest collection.

Louis Vuitton’s Film Noir Glam

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Hot off the heels of Louis Vuitton’s announcement of its first color cosmetics line, the fashion house’s F/W ‘25 included a few statement makeup looks, including this film noir-inspired one. Is this a sign of what’s to come from La Beauté Louis Vuitton Creative Director Dame Pat McGrath? Time will tell, but it’s bound to be just as bold and glamourous.

Chanel’s Feathered Winged Liner

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When the collection is an ode to the bow, of course lead hairstylists James Pecis was going to add them to the model’s hair. The feathered smoky eye also mimicked the texture of tweed and ribbon often used to make the accessory. To achieve the effect, the Chanel Stylo Yeaux Waterproof in 88 Noir Intense was blurred with the Retractable Dual-Ended Eyeshadow Brush in N°200. Then, fine lashes were drawn on with Signature De Chanel in 10 Noir.

Valentino’s Dramatically Draped Blush

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Instead of trying to correct your over-application of blush, Valentino wants you to embrace it. Using the brand’s Spike Valentino lipstick in 302R Pink is Punk, Valentino Global Makeup Artist Yadim sculpted and the cheeks and lifted the eye area. For even more drama, he paired it with a glossy red lip (shade 200A Red Fiesta and the upcoming Puffer Gloss in 00R Dazzling Mermaid). Bonus points for leaving your face tape on.

Giambattista Valli’s White Underliner

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Adding a touch of white liner to your lower waterline is a tried-and-true makeup artist hack for faking brighter, more alert eyes. However, Giambattista Valli is encouraging you to make it the focal point of your look. The runway featured bare, fresh-faced skin and a bold graphic line lead makeup artist Karin Westerlund drew on the lower lash line.

Victoria Beckham’s Burgundy Lashes

Courtesy of Victoria Beckham Beauty

At Victoria Beckham, lead makeup artist Lucia Pica gave the season’s statement lash trend a quiet luxury spin. In lieu of extensions or decals like foil and feathers, she simply coated the lashes with a Bordeaux mascara (a soon-to-launch shade of Victoria Beckham Beauty’s Future Lash Mascara) for a clean splash of color. Looks like lipstick isn’t the only way to do vampy oxblood makeup this fall.

Rabanne’s Smudgy Winged Liner

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Winged liner got the effortless French girl treatment at Rabanne, where Rabanne Beauty Creative Director Diane Kendal lined the upper and lower lash lines with the Colorshot in Black Lune, then smoked it out. A coat of the Rockstar Mascara was added for good measure. Tousled, rumpled hair — another Parisian beauty classic — also appeared on the runway, thanks to lead hairstylist Duffy.

Courrèges’ Cellophane Lashes

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The confetti on the Courrèges runway isn’t the only sign that the F/W ‘25 season is centered around maximalism and revelry. Lead makeup artist Thomas de Kluyver used cellophane — like what you’d use to wrap a fancy gift — to make dramatic winged lashes worn by several models.

Christian Dior’s Reverse Eyeliner

Courtesy of Dior Beauty

Consider the eyeliner at Dior a sophisticated way to channel your inner emo teen. Demonstrating that the tiniest details are in fact impactful, Dior Beauty Creative and Image Director Peter Philips used the Diorshow On Stage Crayon in 099 Black to add a touch of liner to the inner corner of the eyes, and kept the lips neutral, save for a bit of blotted Dior Addict Lip Glow Oil in Clear. For hair, Guido Palau followed suit, creating low ponytails with windswept tendrils left out.

Tom Ford’s Ode To The ‘80s

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According to the Tom Ford runway, pastels aren’t just for spring. Lead makeup artist Lucy Bridge leaned into the hues of the collection by swiping canary yellow and lavender matte eyeshadow on some of the models’ eyes. Meanwhile, others were given seasonal oxblood lips — with a glossy twist. The “deep kissable” shade was created with Tom Ford Beauty’s Runway Lip Pencil in 105 Private Client, Runway Lip Colour in 16 Scarlett Rouge, and a layer of Gloss Luxe in 01 Disclosure for the vinyl-like shine. Lead hairstylist Guido Palau complemented the ‘80s color scheme of the makeup with sleek bouffant updos.

Schiaparelli’s Power Smoky Eyes

Courtesy of Pat McGrath Labs

Dewy skin is typically the cornerstone of no-makeup makeup looks, but as Dame Pat McGrath demonstrated at Schiaparelli, that elusive glow adds softness to a deep, sultry smoky eye. Backstage, the PermaGel Ultra Glide Eye Pencil in BLK Coffee and Mothership I: Subliminal Eyeshadow Palette from her namesake cosmetics line were the key products she used to achieve the bold eye look, while Skin Fetish: Highlighter + Balm Duo and Divine Cream Blush: Legendary Glow Color Balm highlighted the models’ complexions.

Chloé’s Cool Girl Glow

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“Cool girls feeling like themselves, minimal makeup, radiant and glowy skin with a wash of color on the cheekbones,” lead makeup artist Karin Westerlund says of the look for Chloé’s latest collection, which will inevitably become the it girl uniform in the months to come. The key to the hydrated, glowing skin is Augustinus Bader products, specifically the The Face Oil. And of course, air-dried hair to go with the effortlessly cool minimalist makeup.