Croatian Tourist Board Unveils New Online Training for Global Travel Experts Ahead of Busy Summer Season

To meet growing international demand and prepare travel professionals ahead of what’s expected to be one of Croatia’s busiest summer tourism seasons, the Croatian National Tourist Board has introduced a new online training initiative for global advisors. The Croatia Full of Life Certificate program is designed to deepen destination expertise through a five-part webinar series covering Croatia’s attractions, regions, accommodations, sustainability efforts, and cultural experiences. Advisors who complete the training and pass an online quiz earn official certification—positioning them to better serve clients as Croatia expands its reach with direct summer flights from 122 cities across 42 countries.

In a strategic move aimed at empowering international travel advisors and deepening their destination expertise, the Croatian National Tourist Board (CNTB) has unveiled the Croatia Full of Life Certificate, a newly launched global certification initiative for 2025. This robust online education program is designed to elevate the profile of Croatia’s tourism offerings among professionals worldwide while capitalizing on the country’s improved global connectivity and rising visitor demand.

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At the heart of this initiative is an immersive training process that delivers curated insights into Croatia’s tourism landscape—from must-see landmarks and stunning coastlines to sustainable hospitality practices and distinctive experiences that can only be found across the Adriatic jewel. Travel advisors who complete the program and pass a qualifying exam will be awarded the coveted title of “Croatia Full of Life Specialist”—positioning them as certified ambassadors for Croatian travel experiences.

As summer 2025 approaches, Croatia is making itself more accessible than ever before, with direct air service from 122 cities in 42 countries, operated by 57 international airlines. This strategic expansion in air connectivity offers seamless travel for tourists worldwide, enhancing Croatia’s appeal as a high-demand destination—and creating perfect timing for the travel trade to gain expert-level knowledge.

Let’s explore the program’s components, purpose, and industry impact.

Comprehensive Five-Part Webinar Series Covers the Core of Croatia’s Tourism Appeal

The Croatia Full of Life Certificate is structured around a five-part interactive webinar series. Each module is carefully designed to educate travel professionals on the diverse and layered aspects of the country’s tourism sector. Here’s a breakdown of the five core focus areas covered in the webinars:

1. Destinations Across Croatia

This session offers an in-depth overview of Croatia’s distinct regions—from the vibrant capital Zagreb and the Istrian Peninsula to the historic Dalmatian Coast and scenic islands like Hvar, Brač, and Korčula. Advisors learn how to match clients with the perfect region based on their interests—be it cultural immersion, culinary exploration, or seaside relaxation.

2. Top Attractions and Landmarks

This segment dives into Croatia’s architectural marvels, UNESCO World Heritage Sites, and national parks, including the stunning Plitvice Lakes, Diocletian’s Palace in Split, and Dubrovnik’s Old Town. Advisors get a full overview of what drives traveler curiosity and social media buzz about Croatia.

3. Accommodations and Lodging Styles

From luxury boutique hotels and historic villas to eco-friendly lodges and glamping sites, this webinar explains the evolving landscape of Croatian accommodations. It includes updates on new hotel openings and unique lodging formats that can enhance a client’s stay.

4. Sustainable Tourism Initiatives

As sustainability becomes a top consideration for modern travelers, this module covers Croatia’s eco-certifications, green tourism zones, and environmental stewardship policies. Advisors are equipped with the knowledge to promote low-impact travel options and responsible tourism brands within Croatia.

5. Curated Experiences and Local Culture

This final session brings it all together by focusing on local experiences—from wine-tasting tours in Pelješac to sailing holidays along the Adriatic coast, cultural festivals, and outdoor adventures in the countryside. The module ensures that advisors can craft memorable, personalized itineraries for a range of client profiles.

Certification Quiz and Recognition

Following completion of the webinar series, participants are required to take an online quiz designed to test their comprehension and retention. Travel advisors who pass the quiz will be formally certified as Croatia Full of Life Specialists.

In addition to receiving an official certificate, specialists may be prioritized for future FAM trips, media spotlights, and tourism board collaboration opportunities. The certification not only adds a credential to advisors’ professional portfolios but also provides direct value in building client trust and confidence when booking Croatia.

Why Travel Advisors Should Join the Program in 2025

This certification comes at a pivotal time for the global tourism market. Croatia continues to rise in popularity as a preferred European destination—thanks to its affordability compared to Western Europe, warm climate, pristine beaches, and growing recognition in global travel media.

By becoming Croatia Full of Life Specialists, advisors can:

Boost their regional expertise and become go-to sources for Croatia travel bookings.

and become go-to sources for Croatia travel bookings. Access exclusive insights from the official tourism authority.

from the official tourism authority. Stay ahead of the competition by offering curated, updated Croatian travel itineraries.

by offering curated, updated Croatian travel itineraries. Gain credibility with clients seeking authentic European experiences in 2025.

Expanded Air Access in 2025 Makes Croatia Easier to Sell

Croatia’s increased accessibility is another reason advisors are encouraged to complete the certification. According to the Croatian National Tourist Board, summer 2025 marks the country’s broadest-ever direct flight network, with service from 122 global cities across 42 countries.

Flights are being operated by 57 airlines, offering nonstop service from major international hubs in Europe, North America, Asia, the Middle East, and Oceania. Whether it’s a client based in New York, Toronto, Dubai, London, Sydney, or Delhi—there are now more seamless options than ever before to reach Croatia’s famed Adriatic shores.

This expanded reach removes traditional barriers to entry and simplifies logistics for travelers, which in turn makes Croatia an easier destination for travel advisors to sell confidently.

A Call to Action for Advisors Around the World

The Croatian National Tourist Board has extended an open invitation to travel advisors worldwide to register for the certification program. Whether based in North America, the UK, India, Australia, or Southeast Asia, advisors are welcome to sign up, complete the free webinar training, and become certified.

Interested advisors can register directly through the CNTB’s official training portal, where they’ll gain instant access to the full curriculum.

Certification as a Long-Term Investment in Selling Croatia

This new training initiative reflects Croatia’s broader tourism strategy for 2025 and beyond: to deepen international trade partnerships, empower frontline travel sellers, and position Croatia as a year-round destination—not just a summer hotspot.

By investing in education for travel advisors, the Croatian National Tourist Board ensures that tourism growth is not only expansive but also sustainable, authentic, and guided by experts who truly understand the nuances of the destination.

With tourism being a pillar of Croatia’s economy, especially post-pandemic, initiatives like this highlight how professional certification programs can fuel long-term brand loyalty and visitor engagement.

To support global travel advisors ahead of Croatia’s peak summer 2025 season, the Croatian Tourist Board has launched a new online certification program to strengthen destination knowledge and meet rising tourism demand.

Summary: Why This Certification Matters Now More Than Ever

The launch of the Croatia Full of Life Certificate comes at a moment of opportunity, growth, and change within global tourism. As travelers increasingly seek immersive, meaningful, and culturally rich journeys, destinations like Croatia are stepping forward with tools to ensure they’re presented accurately and compellingly.

By participating in this free, comprehensive, and accessible training program, travel advisors can sharpen their skills, deepen their regional knowledge, and offer top-tier service to clients ready to explore the Dalmatian coast, Zagreb’s charm, or the vineyards of Slavonia.

As international air routes to Croatia multiply, and sustainable travel becomes more than just a trend, the timing has never been better to become a certified Croatia Full of Life Specialist.

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MTPA introduces specialist E-Learning program

The Mauritius Tourism Promotion Authority (MTPA) has unveiled the “Discover Mauritius: Destination Specialist E-Learning Program,” a groundbreaking initiative designed to empower Indian travel agents and tour operators with in-depth knowledge about Mauritius’s tourism offerings. This comprehensive training program aims to equip participants with the skills and expertise needed to position Mauritius as a premier travel destination effectively.

This tailor-made program comprises four interactive modules that provide participants with an extensive understanding of Mauritius. From its historical and cultural richness to its iconic natural attractions, the modules are designed to enhance the marketing and sales capabilities of travel professionals. Upon successful completion, participants earn certification as Mauritius Specialists and gain access to exclusive promotional opportunities and industry partnerships.

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Program Highlights:

Module 1: A Holistic Introduction to the Island

The opening module provides a comprehensive overview of Mauritius, exploring its unique history, multicultural heritage, and signature attractions. Participants will learn how to highlight the island’s diverse appeal to travelers seeking cultural enrichment and scenic beauty.

Module 2: Regional Wonders

This module delves into Mauritius’ distinct regions, each known for its unparalleled landscapes and attractions. From cascading waterfalls to idyllic beaches, participants will discover how to craft regional travel itineraries that cater to various client preferences.

Module 3: Thrilling Adventures and Hidden Gems

Designed to showcase Mauritius’ adventurous side, this module covers activities such as hiking, diving, and water sports. It also reveals lesser-known attractions, enabling travel agents to offer unique and off-the-beaten-path experiences to their clients.

Module 4: Diverse Tourism Offerings

Mauritius’ versatility as a destination is the focus of the final module. From family vacations and romantic getaways to corporate retreats and wellness tourism, participants will gain insights into tailoring packages for a wide range of travel segments, including medical tourism.

Certification and Exclusive Benefits

Participants who successfully complete all four modules with 100% accuracy will receive a certificate recognizing them as certified Mauritius Specialists. This certification not only adds professional credibility but also grants priority access to exclusive promotions, discounts, and networking events with Mauritius tourism partners.

The “Discover Mauritius” program is an unparalleled opportunity for Indian travel agents and tour operators to elevate their expertise and expand their business offerings. By gaining an in-depth understanding of Mauritius’ unique attractions and creating personalized itineraries, participants can provide clients with unforgettable travel experiences and significantly boost their sales potential.

Why Mauritius?

Known for its pristine beaches, vibrant marine life, and rich cultural tapestry, Mauritius offers a diverse array of attractions suitable for every traveler. The island nation’s strategic emphasis on sustainable tourism, wellness retreats, and adventure activities positions it as a versatile destination for families, couples, and corporate groups alike.

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