
‘They annoyed me so I turned them off’: Why phone users are turning off news alerts
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‘They annoyed me so I turned them off’: Why phone users are turning off news alerts
The sheer scale of ‘alert fatigue’ is pushing people to actively turn off news alerts. Mobile-majority countries in Africa and Asia, such as Kenya and India, lead the way.
For many people, a mobile notification announces the latest in the world — from sports to politics and everything in between. But new research is showing what many already believe: an average user gets too many alerts. The sheer scale of “alert fatigue” is pushing people to actively turn off news alerts, spooked by the grim nature of news or the misleading nature of some push notifications.
The research also showed mobile notifications from aggregators, often powered by artificial intelligence, are now one of the main ways one receives breaking news. Mobile-majority countries in Africa and Asia, such as Kenya and India, lead the way.
Source: https://indianexpress.com/article/world/why-phone-users-turning-off-news-alerts-10078842/