At this point in time, three things are certain when July comes along: backyard barbecues, fireworks past midnight, and Samsung Unpacked.

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Just yesterday, Samsung confirmed that the next Unpacked event will take place on Wednesday, July 9, in Brooklyn, New York. This follows the host cities of Paris, France, and Seoul, South Korea, over the past two years, with the company suggesting that it’s chosen Brooklyn for its “bold ideas, creativity, and culture.”

What’s expected at this summer’s Unpacked event?

Foldable phones have been the trend for Samsung, with the Galaxy Z Fold 7 and Z Flip 7 slated for release.

Key improvements we’re expecting include lighter and thinner designs, camera upgrades, and displays that match the quality of the well-tested S25 series. Hopefully, pricing will be a little more wallet-friendly, too.

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If we’re lucky, we’ll also see a set of wearables and accessories to accommodate the handsets. Maybe a new Galaxy Watch Ultra? Galaxy Buds? Galaxy Ring? Regardless, the upcoming Samsung event will kick off the second half of the year for consumer hardware launches after a busy stretch of software-focused developer conferences.

Last year’s Samsung Unpacked saw the unveiling of the Galaxy Z Fold 6, Z Flip 6, Watch Ultra, and Galaxy Buds 3 series. Kerry Wan/ZDNET

Reservation offer

Ahead of Unpacked, Samsung is opening up a reservation offer to folks who are interested in the upcoming devices. By placing a reservation to preorder — not to be mistaken with committing to buy — on Samsung’s website, you’ll get $50 worth of Samsung store credit (with the opportunity to save up to $1,150 off with a trade-in later) for free, applicable toward accessories and other products.

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