Philips is upping the prices of its popular and already-expensive Hue series of smart lighting products starting July 1. The company is blaming tariffs for the changes and has suggested that prices could go up even higher after the initial bump in July.

Philips started informing its customers via an email marketing message earlier this month that prices would go up and urged people to buy Hue lighting sooner rather than later.

In a statement to the Hueblog website, Philips’ parent company, Signify, explained why people in the US will pay more for Hue products soon:

Signify will increase prices on our Philips Hue portfolio in the US, effective July 1, 2025, as a direct result of tariffs. We remain committed to providing consumers with high-quality products and features that make smart lighting extraordinary.

Signify didn’t confirm how much Hue products would cost after June but noted that more changes could follow.

“Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future,” the company told Hueblog.

As noted by Hueblog, some Hue products are already more expensive in the US than in other geographies. The Hue Smart Button, which came out this month, costs $33, compared to 22 euros in Europe and $25 for its predecessor. The Hue Play wall washer is $220 in the US, compared to 200 euros in Europe. Typically, Hue’s products have “converted euro prices almost 1-to-1,” Hueblog reported.

We’d usually advise most shoppers to wait until Prime Day to get the best prices on tech, but smart home buyers in the US may want to consider stocking up in the next week. Philips Hue devices are already on the costly side, but it has now been confirmed that prices will increase from July 1. The unsurprising reason is the impact of US tariffs.

After alluding to the price hike in a marketing email, Hue’s parent company, Signify, confirmed the increases in a statement to HueBlog. No further details about the scale of the increases have yet been revealed, but the company also spelled out that it wouldn’t necessarily be the last tariff-related price adjustment.

““Signify will increase prices on our Philips Hue portfolio in the US, effective July 1, 2025, as a direct result of tariffs. We remain committed to providing consumers with high-quality products and features that make smart lighting extraordinary,” — Signify statement

As bad as this news is for smart home fans, it’s an incentive for those looking to bolster their smart home setup to act quickly. While the official Hue store will show the price changes from the first day of July, it may take a bit longer for the increases to filter through to retail stores, so it’s worth shopping around if you’re late to the news.

If you’ve been thinking about buying that Philips Hue smart light product, better do it now: The vendor is preparing to raise prices in the US, citing Trump’s tariffs.

In a recent email to customers, Philip Hue hinted that a price hike was coming, writing, “Hurry, prices go up on July 1.” On Tuesday, its parent company, Signify, confirmed the price increase to Hueblog.com.

“Signify will increase prices on our Philips Hue portfolio in the US, effective July 1, 2025, as a direct result of tariffs. We remain committed to providing consumers with high-quality products and features that make smart lighting extraordinary,” it says.

Although it’s unclear how much the prices will increase, the statement adds: “Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future.”

Signify didn’t immediately respond to a request for comment, making it unclear which US tariffs affect its products. However, the Trump administration has imposed a 30% or higher tariff on Chinese imports and a 10% duty on goods from various other countries. An impending US trade deal with China might also raise the country’s tariff rate to 55%.

Hueblog also notes that prices for Philips Hue products in the US are already more expensive than in Europe. For example, the new Hue Smart Button currently costs $32.99 in the US but only €21.99 ($25.57) in Germany.

Other companies, including PC-related vendors, have also imposed tariff-related price hikes while trying to migrate their manufacturing outside of China to avoid Trump’s trade war.

You’ll soon have to pay more for various Philips Hue smart lighting and security gadgets if you live in the US. After vaguely notifying customers that prices will “go up” on July 1st in a promotional message, Philips Hue’s parent company Signify has confirmed that it’s inflating prices across the Philips Hue portfolio “as a direct result of tariffs.”

“We remain committed to providing consumers with high-quality products and features that make smart lighting extraordinary,“ Signify said in a statement to Hueblog. ”Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future.”

Signify hasn’t provided updated pricing or specified exactly which products will be affected, but its statement suggests the changes may impact the entire Hue lineup. The company is already starting to charge US customers more for products like the new $219.99 Hue Play Wall Washer light, which Hueblog notes is around 10 percent more than the €199.99 EU pricing when currencies are converted. The latest $32.99 Smart Button is also higher than the $24.99 launch price of its predecessor, while EU pricing has remained at €21.99 (about $25) for both.

Hue’s smart lighting is already some of the most expensive on the market, so the incoming price increases could entice consumers in the US to seek out more affordable alternatives. Some smart home tech providers may still be able to undercut Hue prices while facing down the same 125 percent Trump tariff rate on Chinese imports that are causing supply chain issues across the wider industry. And worryingly, Signify’s statement suggests the company is prepared to raise US prices even further in the future, pending any more tariff changes.