Our most urgent environmental challenges—climate change, plastic pollution, water scarcity, waste, and biodiversity loss—are all rooted in human behavior. Solving them requires more than awareness; it demands real behavior change.

In this free webinar, explore how community-based social marketing (CBSM) can help you design more effective, scalable sustainability programs. You’ll learn how to identify key actions, uncover barriers, and implement strategies that truly resonate—drawing on real-world examples and proven results. Whether you’re new to CBSM or looking to deepen your impact, this session offers practical tools to drive lasting change.

Visit: https://extendedstudies.ucsd.edu/news-events/beyond-awareness-sparking-behavior-change-for-the-environment?utm_medium=referral&utm_source=publication&utm_campaign=ced-scs&utm_content=kpbs-cal-june25-es-webinar

UC San Diego Division of Extended Studies on Instagram and Facebook