Christmas Cheer for Veterans: The Business Coalition for Veterans’ Heartfelt Initiative

The holiday season is a time traditionally filled with joy and togetherness, but for many veterans, it can be a period of solitude. Recognizing this, the Business Coalition for Veterans (BCV) has once again embarked on their annual mission to spread Christmas cheer to veterans at the VA hospital. As they gear up for their eighth annual ‘Christmas at the VA’ event, they aim to remind veterans that they are not alone during the holidays.

The Call for Donations

BCV has begun collecting donations, specifically focusing on prepackaged food and $10 gift cards. These donations are crucial components of the gift baskets that will be delivered to veterans during Christmas. According to BCV’s founder, Chef Anthony Brando, these gestures, though small, bring significant joy to veterans who may not have family or friends nearby during the festive season.

Understanding the Need

Brando highlights an often-overlooked reality: for many veterans, the holiday season can magnify feelings of loneliness. “For a lot of veterans, it’s not a good time,” he states. “A lot of them are alone. There is no cheer in the holidays.” Thus, BCV’s initiative serves as a ray of hope, aiming to bring warmth and companionship to those who have served the nation.

Expanding Outreach

This year, BCV is targeting strategic locations across Grand Island for collecting donations, including:

• VA Hospital
• Ace Hardware
• Tiffany Square
• Destiny Church

Brando noted the importance of including gift cards from nearby restaurants in the baskets, especially for those veterans without transportation. This inclusive gesture allows them to enjoy a meal and company outside the confines of the VA hospital, enriching their holiday experience.

Last Year’s Contributions

In 2023, BCV successfully assembled 125 Christmas baskets, providing cheer to a significant number of veterans. Although it fell short of the previous record of 133, Brando and the BCV team remain optimistic about reaching and perhaps surpassing that record this year, thanks to the extended efforts from the community.

Community Support and Involvement

The community’s involvement is essential for the success of events like ‘Christmas at the VA’. Chef Brando articulates the need for a calm, understanding approach when engaging with veterans during their toughest times. “Coming with a calm demeanor and not, you know, all this joy and jumping up and down,” he says, emphasizes meeting veterans with respect and empathy.

Donation Deadline

To maximize their efforts, BCV has extended the deadline for donations until December 10. This extension provides additional time for the community to participate in this meaningful cause, ensuring that every veteran at the VA can have a brighter holiday season.

The Impact of ‘Christmas at the VA’

The initiative is more than just about gifts. It represents a sense of community, love, and support for veterans, often reminding them of the values they served to protect. Chef Brando fondly describes it as a “wonderful chance” for veterans to momentarily escape their daily routines and integrate with the community.

By choosing to connect with veterans in this manner, BCV reinforces the critical message that these brave individuals are not forgotten, especially during a time when family and togetherness are most valued.

How You Can Help

If you’re in the Grand Island area and wish to support this noble cause, consider donating:

• Non-perishable food items
• $10 gift cards (preferably from nearby restaurants)

Drop-off locations include the VA Hospital, Ace Hardware, Tiffany Square, and Destiny Church.

Conclusion

The Business Coalition for Veterans continues to demonstrate the power of community-driven compassion. Through initiatives like ‘Christmas at the VA’, they have not only provided veterans with tangible support but have also sent a powerful message of gratitude and love.

For more information or to make a monetary donation directly, visit our website and subscribe to our KSNB Local4 daily digest for regular updates.

Source: https://www.ksnblocal4.com/2024/11/28/business-coalition-veterans-collecting-items-annual-christmas-va/