Google has launched a new experimental app called Doppl, which uses artificial intelligence (AI) to help users visualize how different outfits would look on them. The app is available for download on iOS and Android in the US. Doppl works by letting you upload a full-body photo of yourself and then try out different outfits using photos or screenshots of clothing items.

Innovative tool AI-generated videos for a more realistic experience Once you select an outfit to try on, Doppl creates a stylized image of a virtual version of yourself wearing it. The app can even turn these static images into AI-generated videos, giving you a better idea of how the outfit would look on you in real life. This unique feature sets Doppl apart from Google’s previous virtual try-on technology that showed items on different models’ bodies.

User experience Doppl is based on Google Shopping’s virtual try-on capabilities Doppl is a standalone app that builds on Google Shopping’s recently launched virtual try-on capabilities. The tech giant hopes the new app will make it easier for users to access this feature while exploring their style in a fun and interactive way. “We hope Doppl helps you explore your style in new and exciting ways,” Google said in a blog post announcing the launch of the app.

Trying on clothes might soon require nothing more than a smartphone. Google has introduced a new app called Doppl, designed to let users see how outfits might look on them without entering a fitting room. The app, launched on June 26, is part of Google Labs, a platform where Google tests new and experimental features with users.

Doppl: New AI-Powered Clothing Try-On Doppl enables users to view clothing on a digital, animated version of themselves. The experience builds on the earlier try-on feature introduced by Google Shopping, which allowed shoppers to preview clothing items by uploading a photo. Doppl takes this concept further by converting static images into motion visuals, which will help users get a better sense of how outfits might look in real life.

With Doppl, users can test tops, bottoms, and dresses, and even create and save their favourite looks. They can revisit these looks or share them with friends. The app also allows users to upload images of clothes found on social media or in local stores to see how the items might suit them. By using a personal photo, Doppl’s AI generates a short animated video of the outfit on the user’s virtual version.

Doppl: App’s Limitations and Availability However, there are some limitations. The app does not currently support try-ons for shoes, swimwear, lingerie, or accessories. Being an experimental product, Doppl may occasionally produce incomplete results. For instance, if a user uploads a photo showing only a top, the app might automatically generate matching pants or shoes, even if they were not part of the original image. Google stated that visual accuracy is still being improved and that users might notice inconsistencies in clothing fit or appearance.

Doppl is available for download on both Android and iOS, but is currently limited to users in the U.S. Google has not yet announced plans to expand the app to other regions.

Google Labs has rolled out ‘Doppl’ a new experimental app which is designed to enhance online shopping experience by offering AI-based virtual outfit try-ons. Presently available in the IS, the app allow users aged 18 and above with a Google account to use Doppl.

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The app enable the users to visualise how clothes would look on them without actually trying them.

The Doppl app from Google uses artificial intelligence and allow users to upload a full-body photo of themselves or select any from a pre-existing AI models. After this users can superimpose images to screenshots of tops, bottoms and dresses from their camera roll onto the selected body. The app will then offer an instant virtual fitting of the same.

Key features of Doppl include:

* Virtual Try-On: The app is designed to merge user photos or AI models with clothing images and generate a comprehensive outfit visualization.

* Video Animation: The app can also add dynamic video animations to create looks.

* Easy Sharing: Users are also allowed to download their virtual try-ons and share them with their friends and family for feedback.

* Smart Completions: If an uploaded outfit image is incomplete, Doppl’s AI can intelligently generate missing elements such as pants, shoes, and more.

Presently, the Doppl app also support tops, bottoms and dresses. Google Labs is also working on further expanding the clothes categories on the app. While the app is accessible on both the App Store and Google Play Store, Android users will find it exclusively available on Pixel devices for now.

In a bold step toward blending artificial intelligence with everyday fashion, Google has launched Doppl, a brand-new virtual fitting room app that allows users to try on outfits digitally using their own photos. Designed for the style-conscious and social media-savvy generation, Doppl is available now on iOS and Android — though currently limited to users in the United States.

Whether you’ve spotted a trendy outfit online or come across something unique in a local boutique, Doppl allows you to see exactly how it might look on you, without setting foot in a fitting room.

A Personalized Try-On Experience

Unlike earlier features in Google Shopping, where users could view clothes on different model body types, Doppl brings a new level of personalization. The app lets users upload a full-body image and then overlay clothing from screenshots, store snaps, or even social media finds, visualizing them on their own digital likeness.

The magic lies in Doppl’s AI and image processing technology, which crafts a stylized digital version of the user wearing the chosen outfit. For an even more realistic experience, Doppl goes beyond static imagery by generating short videos — letting users see how the outfit would look in motion.

Fashion Meets Fun and Function

Doppl is more than just a virtual mirror. Users can save their favorite looks, build a virtual wardrobe, and share outfit previews with friends or across social media platforms. This social element makes the app a helpful companion when you’re on the fence about a purchase or simply exploring your personal style.

While still an experimental project under Google Labs, Doppl represents the company’s continued push into interactive and accessible shopping tools. It builds on Google’s previous efforts in the fashion-tech space and promises to reshape how people engage with clothing online.

The Road Ahead

Though currently only available in the US, Google has not yet confirmed if or when Doppl will roll out globally. With growing excitement around AI-generated content and virtual fashion, it wouldn’t be surprising if Doppl soon makes its way to more markets, including India.

As Google notes, the app may not yet deliver perfect results in terms of fit or detailing, but it’s a playful and promising step toward transforming the way we shop — and express ourselves — through fashion.

What if you could see exactly how an outfit would look on you before ever stepping into a store or hitting “Add to Cart”? With Doppl, Google’s newest AI-powered app, that futuristic fashion dream is now a reality. The app transforms your full-body photo into a personalized fashion model, giving you a realistic virtual outfit try-on experience that’s as fun as it is functional.

Doppl is part of Google Labs, which houses the company’s experimental consumer-facing products. The app is currently available for early testers on both Android and iOS in the United States.

“With Doppl, we’re pushing the boundaries of personalization in shopping and self-expression,” said a spokesperson from Google Labs.

How It Works

See how Google Doppl transforms your photo into a virtual outfit try-on with AI-powered realism.

1. Upload a Full-Body Photo: Users start by uploading a well-lit, full-body image of themselves.

2. Choose or Add an Outfit: They can pick clothing from the in-app gallery or upload screenshots from Instagram, Pinterest, e-commerce stores, or even their friends’ looks.

3. AI Magic: Doppl then overlays the selected outfit onto the user’s body, generating realistic try-on photos and even short AI-generated videos showing how the clothes would move.

4. Save, Browse & Share: You can store your outfit tests, build a virtual wardrobe, or share your looks with friends or stylists.

Doppl vs. Traditional Virtual Try-Ons

While many retailers already offer virtual try-on features (such as Amazon’s Virtual Try-On or Zara’s AR mirrors), they typically show outfits on pre-modeled bodies. Doppl flips this concept, bringing the try-on experience directly to you by rendering your image in new styles.

This marks a major evolution from Google’s existing AI shopping tools, such as “Virtual Try-On for Apparel,” which only displayed clothes on a range of diverse model bodies. With Doppl, the user becomes the model.

According to TechCrunch, Google’s Doppl app lets users upload a full-body photo and apply virtual outfits using AI, turning fashion browsing into a personalized try-on experience.

Potential Use Cases

Source: Doppl website

Fashion Experimentation: Try trending styles without committing to a purchase.

Try trending styles without committing to a purchase. Pre-Shopping Visualization: See how that dress or suit might actually look on you before buying.

See how that dress or suit might actually look on you before buying. Content Creation: Stylists, influencers, or designers can simulate outfits on themselves quickly.

Stylists, influencers, or designers can simulate outfits on themselves quickly. Inclusive Styling: Explore fashion more confidently across body types, skin tones, and gender identities.

Limitations and Future Plans

Google notes that Doppl is still an experimental app and not meant to replace actual fitting rooms. Accuracy may vary depending on pose, lighting, and clothing texture.

Currently, Doppl doesn’t support real-time camera try-ons like augmented reality filters (e.g., Snapchat’s clothing lenses), but future versions may integrate with ARCore or Google’s Gemini AI to enable more immersive, live visualizations.

A Step Toward the Future of Personalized Commerce

Doppl is part of a larger trend in fashion tech where AI meets personalization. Apps like Fashable and ZMO.AI are already generating virtual models and outfit ideas based on user preferences or uploaded images. Meanwhile, companies like Vue.ai are helping retailers use AI to optimize merchandising and digital modeling.

With Doppl, Google enters the game with a user-first approach, bringing AI into consumers’ hands without needing retailer integration.

For more on how other apps are integrating AI into style and identity, check out Snapchat’s AI Lens+ Subscription and how it’s transforming social try-ons.

When AI Meets the Mirror, Style Gets Personal

Doppl isn’t just another tech demo; it’s Google’s boldest move yet to turn artificial intelligence into a canvas for self-expression. In a world where fashion is often filtered through models, influencers, or AR avatars, this app hands the spotlight back to you. With just one photo, Doppl lets you experiment, explore, and own your style in ways that feel personal and powerful.

Whether you’re testing outfits before checkout or reinventing your digital wardrobe for fun, Doppl is redefining what it means to “try on” in 2025. It’s more than convenience; it’s confidence, creativity, and control at your fingertips.