Amazon today is offering numerous discounts on Apple Watch Series 10 and Apple Watch SE, including both GPS and cellular models. These deals are being matched at Best Buy in most cases, and if you’re looking for bands to go with a new Apple Watch be sure to check out Woot’s massive sale on Solo Loop and Braided Solo Loop bands.

Apple Watch Series 10

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Amazon has the 42mm GPS Apple Watch Series 10 for $299.00, down from $399.00, as well as the 46mm GPS model for $329.00, down from $429.00. Both of these are record low prices on the Apple Watch Series 10, and they’re available in about 5-6 case colors and band styles.

Apple Watch SE

In addition to Series 10 deals, Amazon is discounting the 40mm GPS Apple Watch SE to $169.00 today, down from $249.00. This is the best price we’ve tracked so far in 2025, and it’s available in Starlight, Silver, and Midnight Aluminum color options.

Additionally, you can get the 44mm GPS Apple Watch SE for $199.00 today on Amazon, down from $279.00. This one is also available in Midnight, Silver, and Starlight Aluminum colors, and multiple band sizes.

If you’re on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.