NORTHAMPTON, MA / ACCESS Newswire / July 9, 2025 / Originally published on GoDaddy LinkedIn

GoDaddy Small Business Research Lab

Welcome to the latest edition of the GoDaddy Small Business Research Lab update! First – the name change: GoDaddy Small Business Research Lab is the new name for Venture Forward. What began in 2018 as Venture Forward in the U.S. only has grown into a global research effort with tracking the rise and impact of online small and microbusinesses. Since 2018, we’ve also surveyed more than 60,000 entrepreneurs to better understand how they’re shaping local economies. If you are new to our work, we define microbusinesses as ventures with a unique GoDaddy domain, an active website, and typically fewer than 10 employees.

The new name reflects the evolution and growth of our research program, aligning more closely with GoDaddy’s strength as a partner to small businesses everywhere. The name change was also driven by the expanding scope of our analysis.

What’s not changing is our mission: our research, partnerships, and resources will remain focused on empowering others with fresh insights that matter most – in a way that uniquely blends granular and big-picture insights. Whether you’re a policymaker, entrepreneur, academic, journalist or just curious about small business trends, you’re in the right place.

Now, this edition features updated Q1 numbers, the 2025 economic impact of microbusinesses updated, insights on small business owner outlooks, and more!

Finally, we always welcome your feedback. If something in this issue sparks a thought, please share it. And if you haven’t subscribed yet, join us on LinkedIn to get new insights as soon as they’re live quarterly.

Warmly,

Alexandra Rosen

Global Head of the GoDaddy Small Business Research Lab

Microbusiness Data Hub: Latest Updates Now Live

Our Data Hub is refreshed through Q1/March 2025 across the U.S., U.K., Canada, and Australia. The update includes:

Monthly microbusiness density trends

The latest U.S. Microbusiness Activity Index

Global e-commerce sector rankings by country

Below, you’ll also find:

The top five e-commerce industries by country

COUNTRY TOP 2ND 3RD 4TH 5TH U.S. Beauty Health/Medical Retail Fitness/Wellness Fashion U.K. Beauty Health/Medical Pets Fitness/Wellness Retail Canada Beauty Health/Medical Fitness/Wellness Sports Professional Services Australia Health/Medical Beauty Sports Fitness/Wellness Education

Source: GoDaddy Small Business Research Lab, Q1 2025