View of an Apple logo at an Apple store in Paris, France, April 23, 2025. REUTERS/Abdul Saboor/File Photo Purchase Licensing Rights , opens new tab

Alphabet’s shares were up 3.7% while Apple’s stock was up 1.6%, both extending gains in afternoon trading following the report.

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Apple recently approached Alphabet’s Google to develop a custom AI model to power a redesigned Siri next year, the report said.

Apple remains weeks from deciding whether to stick with in-house Siri models or switch to an external partner, and it has not yet chosen a partner.

Google said it did not have a comment on the report, while the iPhone maker did not respond when contacted.

Apple has lagged smartphone makers like Google and Samsung (005930.KS) , opens new tab in deploying generative AI features, which have rapidly integrated advanced assistants and advanced models across products.

The potential shift comes after delays to a long-promised Siri overhaul designed to execute tasks using personal context and enable full voice-based device control.

That upgrade, initially slated for this last spring, was pushed back by a year due to engineering setbacks.

Siri has historically been less capable than Alexa and Google Assistant at handling complex, multi-step requests and integrating with third‑party apps.

Earlier this year, Apple also discussed potential tie-ups with Anthropic and OpenAI, considering whether Claude or ChatGPT could power a revamped Siri, Bloomberg News previously reported.

Reporting by Akash Sriram in Bengaluru; Editing by Alan Barona

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