Tim Cook at Apple WWDC 2024, where the company announced its AI software suite, Apple Intelligence. Since then, Apple has faced significant delays in its AI efforts.

Tim Cook at Apple WWDC 2024, where the company announced its AI software suite, Apple Intelligence. Since then, Apple has faced significant delays in its AI efforts. Apple

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Employees at Apple’s “spaceship” campus in Cupertino, California, are preparing to welcome crowds of developers, students, and press for its annual Worldwide Developers Conference.

The software-focused event, WWDC 2025, is typically when Apple shows off its coming version of Mac as well as iOS, which this year is rumored to be called “iOS 26” in a major naming overhaul. The design language of the update is also expected to look different.

Wall Street analysts say the keynote could be a “critical opportunity” for Apple to reassure investors and fans that it can stay competitive on AI. Last year, Apple unveiled its AI software suite, Apple Intelligence, which has suffered setbacks and delays. We might get some updates on Apple’s AI plans — and there’s always the chance Apple shows off some surprises too.

The event kicks off with a pre-recorded keynote helmed by CEO Tim Cook at 1 p.m. ET. Follow along for the latest below: