MOUNTAIN VIEW, Calif.—Google used to be all about the 10 blue links, but that was then, and this is now. You have to scroll farther than ever to get to the links in Google search results, and now this trend is being taken to its ultimate conclusion. At I/O, the company has announced a major expansion of AI Mode search, which heralds a new era for its signature product. There are big changes coming, some of which will start rewriting the web sooner than you think.

The past several years at Google have been marked by an all-consuming obsession with generative AI. It has invaded your search results as AI Overviews, but Google has made it clear at I/O 2025 that AI Overviews was just practice. AI Mode is the game. Everyone at Google is acutely aware of this shift—at the end of the I/O keynote, CEO Sundar Pichai showed a cheeky AI counter graphic that tracked how many times speakers had mentioned “AI” and “Gemini.” But Google is serious about AI in general and AI search in particular.

To that end, the AI Mode search that debuted a few months ago as a Labs experiment is graduating to the main Google search page for everyone, and it’s available to everyone. It’s not the default way of searching the web, but it seems like only a matter of time before that happens. According to Pichai, people search more and enter longer, more complex queries in AI Mode, which is exactly the kind of search AI is good at handling.

As AI Mode increasingly takes over the search experiences, you’ll notice some new features. AI Mode is running a customized version of Gemini 2.5, and Google wants the answers generated by it to be relevant to the person asking. The best way to do that, it would seem, is to pipe some of your personal data into AI Mode. That’s starting with support for Gmail, which allows AI Mode to adjust based on things like booking emails and online purchase receipts. Google is careful to point out you can enable and disable this feature at any time, and AI Mode will indicate when it’s using your personal context.