Cynthia Neiman, chief experience officer at Rady Children’s Health, has earned a spot on Becker’s Hospital Review’s list of “57 hospital and health system CXOs to know.”

As noted by the leading healthcare publication, Cynthia has more than 35 years of leadership in the areas of patient, family, employee and consumer experience as well as branding, marketing and communications inside and outside of healthcare.

Rady Children’s Health is the result of the recent merger between Children’s Hospital of Orange (Calif.) County and Rady Children’s Hospital San Diego. Prior to her new role, Neiman spent the past seven years as the chief marketing and experience officer for Children’s Hospital of Orange County, leading marketing, communications, patient and family experience, customer care, patient advocacy, child life, concierge nursing, language services, events and celebrations, spiritual care and branded merchandise.

In her new role, Neiman is focusing on creating an enterprisewide, harmonized approach to patient and family, volunteer and employee experience, leveraging previous healthcare and consumer products expertise gleaned during her time at Mattel, IKEA and Munchkin.