When Kylie Jenner and her mother, Kris, admitted last month that they had gotten plastic surgery, it was hailed by many as the start of a new era in celebrity transparency around beauty.

“445 cc, moderate profile, half under the muscle!!!!! silicone!!! garth fisher!!! hope this helps lol,” Kylie Jenner had responded to a fan asking for the exact specifications of her breast augmentation.

The moment — casual, off the cuff, peppered with internet speak and made in the comments of a TikTok — immediately became a hot topic on social media, just as her mother’s discussion of her face lift a few weeks earlier had.