Champagne sponsorships growing as brands tap into sports celebration marketing
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Champagne sponsorships growing as brands tap into sports celebration marketing
What began as a “spontaneous celebration,” the champagne showers after winning a championship have now been codified among nearly all sports. For some brands, that means “an opportunity for visibility that is hard to replicate
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What began as a “spontaneous celebration,” the champagne showers after winning a championship have now been codified among nearly all sports — and for some brands, that means “an opportunity for visibility that is hard to replicate.”
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Source: Sportsbusinessjournal.com | View original article