Chuck E. Cheese is opening arcades for adults
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Chuck E. Cheese is opening arcades for adults
Chuck E. Cheese is opening a spin-off aimed at adults, called “Chuck’s Arcade.” The company describes it as a “modern-day love letter to the games and people who made Chuck E. cheese great” Ten arcades are open so far at malls across the United States, with arcades in St. Petersburg, Florida; Tulsa, Oklahoma; El Paso, Texas; and St. Louis. Each arcade is “overseen” by one of the chain’S iconic animatronic characters.
Chuck E. Cheese isn’t just for the kids anymore.
The arcade chain is opening a spin-off aimed at adults, called “Chuck’s Arcade,” which the company describes as a “modern-day love letter to the games and people who made Chuck E. Cheese great.”
Similar to the kiddie version, Chuck’s Arcade has a mix of nostalgic arcade games, like Donkey Kong and Mortal Kombat; and newer titles such as Halo and Connect Four Hoops. Plus, each arcade is “overseen” by one of the chain’s iconic animatronic characters, including Chuck E. Cheese himself or other characters from his Munch’s Make Believe Band.
Ten are open so far at malls across the United States, with arcades in St. Petersburg, Florida; Tulsa, Oklahoma; El Paso, Texas; and St. Louis. Each location looks different, decorated with original artwork that celebrates the brand’s past, according to a release.
Of course, there will also be prizes for adults to win and arcades will have “old-school merch” available for purchase. Some arcades will serve food, with the Kansas City location having a pizzeria that also serves a small selection of beer and wine, a spokesperson told CNN.
David McKillips, CEO of Chuck. E. Cheese, said that the spin-off is a “natural evolution” for the company following the remodel of its 500 locations and sees it as an “opportunity to extend our arcade legacy into new formats that engage both lifelong fans and a new generation through a curated mix of retro classics and cutting-edge experiences.”
The company’s expansion comes five years after it filed for bankruptcy during the height of the Covid-19 pandemic. Chuck E. Cheese spent $350 million in remodels over the past few years as well as introducing new pricing tiers to attract budget-focused families.
The launch of Chuck’s Arcade comes amid troubles for its chief rival Dave & Buster’s. The latter is publicly traded and recently reported a 9.4% decline in same-store sales, with its new management trashing “ill-advised changes” implemented by its previous leadership that included too many adjustments at once.
Chuck E. Cheese opens ‘new arcade concept’ for adults
Chuck E. Cheese announced on June 30 that it would be opening 10 “Chuck’s Arcade” locations across eight states. The company said the arcades combine a mix of new arcade games and retro cabinets. Most of the locations do not include food or drinks, but the Kansas City location boasts a menu full of nostalgic food from classic Chuck E. cheese locations. The announcement was made to celebrate the brands’ 50th anniversary.
Chuck E. Cheese announced on June 30 that it would be opening 10 “Chuck’s Arcade” locations across eight states, a “bold new arcade concept from Chuck E. Cheese [that] combines classic games and the hottest new games alongside iconic animatronics characters,” per a .
“The arcade was created for adults and lifelong fans who grew up surrounded by the electric grow of arcade screens, the symphony of digital soundtracks and the thrill of chasing high scores with friends long into the night,” the release said. “Chuck’s Arcade is a modern-day love letter to the games and people who made Chuck E. Cheese great.”
The company said the arcades combine a mix of new arcade games – based around properties like Halo or Nerf – and retro cabinets – like Pac Man and Galaga.
Although the release claimed that the company was opening 10 locations nationwide to celebrate the brands’ 50th anniversary, only nine were listed on their website at the time of the announcement:
Buford, Gerogia
Tulsa, Oklahoma
St. Petersburg, Florida
Oklahoma City, Oklahoma
Victor, New York
El Paso, Texas
Salem, New Hampshire
Kansas City, Missouri
Nashua, New Hampshire
Notably, most of the locations do not include food or drinks, but the Kansas City location boasts a menu full of nostalgic food from classic Chuck E. Cheese locations. Additionally, although the press release mentioned animatronic characters, many locations did not seem to feature the robots in their promotional materials.
What do you think? Will you be vying for a slice of Chuck E. Cheese’s new venture?
Chuck E. Cheese launches Chuck’s Arcade, a food-free spin-off business
Chuck E. Cheese is opening a new arcade-only destination. The chain is opening 10 Chuck’s Arcade locations in eight states. Each arcade is overseen by an animatronic character. The company hopes to tap into the arcade-driven days of some generations’ youth. It will open the chain up a bit to adults and older teens, who might normally have avoided going to the restaurant.
The company has debuted Chuck’s Arcade, a new arcade-only destination that foregoes the pizza and costumed mascots for an added emphasis on video games and claw machines.
The brand extension will not replace existing Chuck E. Cheese locations. It will, however, open the chain up a bit to adults and older teens, who might normally have avoided going to the restaurant that’s a favorite for young children’s birthday parties. It’s also a gamble on nostalgia, as the company hopes to tap into the arcade-driven days of some generations’ youth.
“The arcade was created for adults and lifelong fans who grew up surrounded by the electric glow of arcade screens, the symphony of digital soundtracks and the thrill of chasing high scores with friends long into the night,” the company said in a statement. “Chuck’s Arcade is a modern-day love letter to the games and people who made Chuck E. Cheese great.”
There are currently 10 Chuck’s Arcade locations in eight states, generally in major malls. Among the locations are St. Petersburg, Florida; Trumbull, Connecticut; Oklahoma City and Tulsa, Oklahoma; Victor, New York; Buford, Georgia; El Paso, Texas; Nashua and Salem, New Hampshire; and St. Louis.
Stroll into one and you’ll find not only the claw machine and games of chance that tend to make up the gaming collection of most Chuck E. Cheese restaurants, but also classic retro games, such as Ms. Pac-Man, Galaga, Mortal Kombat, Donkey Kong and Centipede.
Each arcade is overseen by an animatronic character—and it’s not just Chuck E. Cheese. Other members of Munch’s Make Believe Band stand guard as well, though they no longer perform.
First Look: Chuck E. Cheese launches new arcade concept for adults in 10 malls
Chuck E. Cheese has opened Chuckâs Arcade in 10 malls across the country. The arcade combines a rotating mix of retro classics with the hottest new titles. Ms. Pac-Man, Galaga, Mortal Kombat, Donkey Kong and Centipede are among the offerings.
Chuck E. Cheese has debuted a spin-off entertainment concept for adults who still love to play games.
The company has launched Chuckâs Arcade, which combines a rotating mix of retro classics with the hottest new titles, including state-of-the-art racing simulators and immersive virtual reality hits. Included in the curated collection of retro legends are such offerings as Ms. Pac-Man, Galaga, Mortal Kombat, Donkey Kong and Centipede.
Select arcade locations also feature retro-themed merchandise. The assortment includes classic logo apparel, collectible toys, novelty candy and prize redemption items.
To date, Chuckâs Arcade has opened in 10 malls across the country, with locations that include St. Petersburg, Fla.; Trumbull, Conn.; Oklahoma City and Tulsa, Okla.; Victor, N.Y.; Buford, Ga.; El Paso, Texas; Nashua and Salem, N.H.; and St. Louis. More locations are on the horizon.
In addition, the company has opened a âone-of-a-kindâ Chuckâs Arcade and Pizzeria in Kansas City, Mo., that includes original artwork spanning the history of Chuck E. Cheese and a full menu.
Source: https://www.cnn.com/2025/07/02/business/chuck-e-cheese-adults-arcade-spinoff