Elle Residences will offer luxury residential housing in Dubai.

DUBAI — In an international merge of architecture, design and consumer-facing fashion and lifestyle media branding, officials from Anax Holding and Elle International Licenses / Lagardère Group signed a deal formalizing the launch of Elle’s first branded residential project in the United Arab Emirates (UAE).

Following the launch of its first residential tower in Miamilast year, Elle, owned by the French Lagardère Group, will make its Middle East debut with an exclusive residential project in a waterfront development on Dubai Islands.

During the official signing ceremony, Satish Sanpal, chairman of Anax Holding, and Francois Coruzzi, CEO of Elle International Licenses/ Lagardère Group, announced the partnership and noted that Elle Residences Dubai Islands will become a new architectural and cultural landmark.

See also:

The partnership with Anax Developments aligns Elle with a UAE-based partner that is well-versed in the local real estate landscape and with a track record in luxury development. Officials noted that the collaboration ensures that Elle’s first branded residence in the Middle East is anchored by a partner who understands both the cultural nuances and high expectations of the region’s buyers.

“We’re thrilled to bring Elle’s iconic lifestyle to Dubai through our partnership for Elle Residences on Dubai Islands,” said Sanpal in a release. “Dubai, a city synonymous with innovation, design and global appeal, is the perfect setting for this bold new venture. This project will be a defining expression of purposeful, joyful living that reflects the essence of Elle.”

“Elle’s legacy of innovation continues to define our journey, and with this next chapter, we’re proud to bring the brand’s style to Middle Eastern living for the first time in dynamic Dubai, one of the growing premier markets for branded residences,” said Constance Benqué, CEO of Elle International and Lagardère News. “Blending timeless French flair with Dubai’s bold energy, this second project marks a dynamic evolution, an immersive concept that invites residents to experience a unique and elevated place to call home.”

Global design experts from The One Atelier, known for their work on luxury residences for brands such as Dolce & Gabbana, Karl Lagerfeld and Fendi Casa, will share creative direction with Arquinaut, the international design studio that created the original Elle Residences concept. Officials noted that the collaborative design approach will “integrate Elle’s global aesthetic with local inspiration to craft a distinctive residential narrative.”

“With Elle Residences Dubai Islands, we are working closely with the brand to craft a concept that channels Elle’s Parisian sensibility through the lens of Dubai’s dynamic lifestyle,” said Michele Galli, CEO of The One Atelier. “This is a rare opportunity to create a project that resonates emotionally and culturally with a global audience.”

During the event, Anax also announced a “Model Hunt” to discover the “Face of Anax,” who will be featured on a unique campaign that will run until the official launch of Elle Residences Dubai Islands.

Company representatives said that Elle Residences Dubai Islands represents the latest evolution of Elle’s growing lifestyle portfolio. Further details, including sales timelines and unit configurations, will be announced in the coming months.