Dawn of the ‘Choice Era”: A State of the Regional Sports Industry with Patrick Crakes

Crakes gave a data-based look at the business at the SVG Regional Sports Production Summit last month

Story Highlights

While the traditional media and entertainment industry is striving to find a hold in the lives – and the economies – of the modern day consumer, sports has remained resilient. On a national scene, top-tier live sporting events are becoming the lone way to make a substantial impact in broadcast television.

However, as streaming becomes more commonplace and the marketplace continues to become more fractured, what does that mean for professional sports franchises broadcasting games in their own home markets? Sports-media veteran and strategic advisor Patrick Crakes offers an update on the current state of the regional sports media distribution and business landscape, while also offering a forecast into the future of the industry.

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Moderated by SVG Editorial, U.S. Jason Dachman, the session was hosted at the 2025 SVG Regional Sports Production Summit in Chicago on June 24.