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As a journalist, you never quite know what you’ll learn at a conference where top executives are floating around.

Someone like me — the interested observer — is always paying attention to varying things on the ground: the watches execs are wearing (they say a lot), who’s wearing health trackers (also says a lot), who’s huddled in a corner talking shop, and what their body language is.

And of course, what people are actually telling me.

To that end, I return from a week at the Cannes Lions advertising and media industry conference. The best way I can describe this event is it’s as if the World Economic Forum bought LiveNation and created a rebellious sister conference.

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This year, I saw and heard a bit of everything, including from NFL great Chad Johnson, who shared he lived in the Cincinnati Bengals’ training facility for the first two years of his career to save money.

I didn’t expect to hear that.

I also didn’t expect to hear this from DJ Diplo: “I have sold my music catalog a few times. You can always sell and build more. I did a 75% sale like five years ago, and I already built another catalog that I want to maybe move again, because sometimes I’d rather have capital to invest in other things.”

Where is he putting that fresh capital to work? He said medical devices, fintech companies, and real estate.

X CEO Linda Yaccarino told me at Cannes Lions that advertisers are coming back to the Elon Musk social media platform. · Yahoo Finance

Suffice to say, this coming week I plan to weave more observations into my new show at Yahoo Finance called Opening Bid. I will debut the show live Monday through Friday from 9:30 a.m. to 10 a.m. ET in a fast-paced format. Excited to bring you the fire (i.e., stock analysis and big interviews).

You can watch here or on our app, all major streaming platforms, and DirecTV. Have something you want me to discuss on Monday? Drop me a line today on X @BrianSozzi.

In the meantime, here’s a roundup of things that stood out to me from my chats on the beach.

X CEO Linda Yaccarino on whether X will go public again:

“Nothing is ever really off the table, and really, the mindset of what’s possible is always encouraged.”

Reddit (RDDT) COO Jen Wong on the company’s new lawsuit against Anthropic for allegedly scraping their platform to help train chatbot Claude:

“What I would say there is what’s important to us is that we are able to protect our users’ privacy, their deletion rights, like we have policies that ensure that when users take down a post, the post is taken down. And so it’s really important, and as we’ve said in our terms of service, that we have a conversation with folks who have access to our data because that’s a commitment that we have in terms of our policies, and it’s also to know how Reddit data is used.”