Dubrovnik Crowned the World’s Best Destination for Group Travel: Here’s What Travellers Need To Know More

Being named the Best Leisure Destination over Customary for Groups, Dubrovnik, Croatia, has shown it’s still among the trending vacation hotspots globally. The award, which was highly prestigious, was by Global Traveler, a popular American magazine that specializes in luxury lifestyle and travel sector having insightful content. The acknowledgment puts Dubrovnik at the highest echelons of the travel world as one of the most treasured destinations on earth.

Hosted by Global Traveler, The Leisure Lifestyle Awards 13th ceremony, saw Dubrovnik stand out ahead of tough competition from heavyweights Costa Rica, Los Cabos (Mexico), Italy and Colombia’s Cartagena. This is the first time the city has been awarded this top designation and it is no surprise as to why the city ranked so high since no other city can provide a unique travel product for group travelers, particularly luxury and leisure group travelers.

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Dubrovnik’s Rise to the Top

The award is the result of a detailed survey conducted between September 20, 2024, and January 30, 2025, among Global Traveler readers. These travel enthusiasts were asked to provide feedback on their favorite destinations across a variety of categories, including group travel, which is increasingly becoming an important market segment in the global tourism industry.

Dubrovnik, with its stunning medieval architecture, rich cultural heritage, and breathtaking coastal views, has long been a favorite among travelers. However, it is its offerings for group travel—whether for corporate retreats, family vacations, or leisure travel—that have helped propel the city to international fame. The city has become a hub for both small and large groups seeking an unforgettable and luxurious experience.

Why Dubrovnik is Perfect for Group Travel

Dubrovnik’s rise as a top group destination is a testament to its ability to cater to a wide variety of travelers. Whether you’re exploring the city’s UNESCO-listed Old Town, lounging on its pristine beaches, or cruising along the Dalmatian coast, Dubrovnik offers a perfect mix of history, culture, and modern luxury that appeals to group travelers seeking both relaxation and adventure.

The city’s compact size is a major advantage for group travelers, as it allows visitors to experience a wide range of activities without the hassle of long travel distances. Its well-preserved medieval walls, ancient fortresses, and beautiful sea views offer a unique setting for group activities, from guided city tours to private yacht charters. Dubrovnik’s versatile accommodation options, including luxury hotels, private villas, and boutique guesthouses, cater to groups of various sizes and preferences.

Moreover, Dubrovnik offers an exceptional culinary scene. From high-end restaurants serving locally sourced seafood to casual eateries tucked away in the charming alleys, group travelers can enjoy a variety of dining experiences. The city’s focus on high-quality service and hospitality ensures that every traveler, from solo adventurers to large groups, feels well-cared for.

The Growing Popularity of Group Travel

The increasing popularity of group travel is reflected in this award. Over the past few years, more people have opted for group experiences, particularly in luxury travel. This growing demand is driven by a variety of factors, including the rise of multi-generational family vacations, corporate retreats, and destination weddings, all of which benefit from the unique offerings Dubrovnik has in abundance.

Group travel often comes with specific needs, including ease of transportation, accessible accommodations, and a wide array of activities that cater to different interests. Dubrovnik, with its impressive infrastructure and diverse offerings, has positioned itself as a prime choice for these kinds of trips. The city has become a go-to destination for groups seeking a combination of luxury, history, and the relaxed Mediterranean lifestyle.

What This Means for Dubrovnik’s Tourism

Being named the Best Leisure Destination for Groups is a significant achievement for Dubrovnik, one that will undoubtedly help boost its tourism industry. Croatia, which has experienced a surge in international visitors in recent years, is increasingly becoming known for its stunning landscapes and vibrant cultural scene. Dubrovnik, as one of the country’s most iconic cities, plays a central role in this transformation.

For Croatia’s tourism industry, this award is an endorsement of the city’s offerings and its appeal to group travelers worldwide. The city has been actively promoting itself as a top destination for luxury tourism, cultural experiences, and group travel. This recognition by Global Traveler further solidifies Dubrovnik’s position as a global tourism leader, making it an even more attractive option for travelers seeking both adventure and relaxation in a stunning, historical setting.

A Bright Future for Dubrovnik’s Group Travel Market

In the future, group travel to Dubrovnik’s future is looking more promising. From business people to families, and groups of friends, the city continues to draw a wide variety of visitors. Continued development of tourism services including enhanced transport links, diverse accommodation options and other new developments make Dubrovnik an attractive location for group visitation over the next few years.

With the city’s hotel offering increasingly appealing to higher-spending and group visitors, Dubrovnik can be expected to draw even more visitors in the near future, driving further growth in the Croatian hospitality market. The award will raise the world profile of the city to an even richer level and still position it as an essential destination for group travelers all over the world.

So put simply, Dubrovnik being voted the Best Leisure Destination for Groups is testament not only to the city’s ongoing efforts in ensuring everything visiting groups now want are available, but also the the success in changing pace. In a city so rich with history, culture and luxury, there is no mystery why it is group travel’s city of choice. As the world’s tourism industry is growing and evolving, Dubrovnik is positioned to continue leading the development of this burgeoning industry.

Sources:

Dubrovnik Tourist Board Tourism Croatia

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