New research reveals 62% of young travelers want to visit destinations tied to their favorite novels, sparking a literary travel renaissance

CAMBRIDGE, Mass., July 23, 2025 /PRNewswire/ — EF Ultimate Break, a leader in experiential travel for 18–35-year-olds, today announced the launch of its BookTok-inspired travel collection, bringing beloved fictional worlds to life through dedicated itineraries based on viral literary content.

The announcement comes alongside new data from EF Ultimate Break’s State of Gen Z & Young Millennial Travel Report, Volume II, which reveals that BookTok tourism is emerging as an entirely new travel category. With nearly 4 in 10 young-adult travelers reporting they are members of book clubs, 62% expressed interest in visiting locations tied to novels they’ve read.

EF Ultimate Break launches “BookTok” guided tours to help travelers celebrate popular literary works. Post this

To meet this growing demand, EF Ultimate Break is offering these literary adventures as both scheduled group departures for solo travelers to join and as private group tours, perfect for book clubs, BookTok creators, and reading communities looking to experience their favorite stories together.

“We’re seeing a shift toward young people seeking out more meaningful travel experiences where they can connect face-to-face around their shared interests,” said Heather Leisman, President, EF Ultimate Break. “Our new BookTok-inspired trips give travelers the chance to turn those online conversations into real-world friendships while exploring the places that bring their favorite stories to life.”

BookTok-Inspired Trips Include:

Cairo, Athens & Rome: Inspired by Percy Jackson: A Mediterranean odyssey following the mythological footsteps of Rick Riordan’s beloved series. Stand in awe before the towering Pyramids of Giza, climb to the Parthenon where Athena keeps watch, and walk through the Roman Forum where heroes once trained.

9 days, 3 countries

From $3,259 (monthly payments as low as $225 per month)

(monthly payments as low as per month) Departing 5/6/26, 5/25/26, 6/24/26, 7/25/26, and 9/25/26

Highlights of Switzerland: Inspired by A Court of Thorns and Roses: An alpine adventure through Sarah J. Maas’s Prythian-inspired landscapes. Cross glacier suspension bridges like Illyrian warriors, explore castle corridors where shadows linger, and dine at themed Starfall dinners in the “Night Court” of Zermatt.

8 days, 4 cities

From $3,319 (monthly payments as low as $319 per month)

(monthly payments as low as per month) Departing 6/25/26, 7/30/26, and 9/24/26

Cruise Croatia: Inspired by People We Meet on Vacation: An Adriatic adventure aboard a private ship, channeling Emily Henry’s sun-soaked romance. Island-hop from Split to Dubrovnik, share stories with fellow book lovers under Mediterranean stars, and create your own vacation memories. Because according to Emily Henry, “the best part of vacation is all the things you don’t plan.”

10 days, 7 islands

From $3,499 (monthly payments as low as $279 per month)

(monthly payments as low as per month) Departing 7/14/26 and 8/11/26

A focus on literary community building

Each BookTok-inspired tour features immersive elements designed to bring fictional worlds to life while fostering connections between travelers who share the same literary passions. Tour development principles include:

Book Club Discussions : Guided conversations about favorite characters, plot theories, and literary themes with fellow readers throughout the journey.

: Guided conversations about favorite characters, plot theories, and literary themes with fellow readers throughout the journey. Themed Experiences : From Starfall dinners in Switzerland to Welcome Dinners with Book Club discussions, each tour includes activities that honor the source material.

: From Starfall dinners in to Welcome Dinners with Book Club discussions, each tour includes activities that honor the source material. Literary Locations : Visits to real-world locations that inspired authors, from the café where The Sorcerer’s Stone was written to landscapes that mirror fictional settings.

: Visits to real-world locations that inspired authors, from the café where The Sorcerer’s Stone was written to landscapes that mirror fictional settings. Community Connection: Tours designed specifically for travelers who want to journey with people inspired by the same books, creating organic communities united by shared literary experiences.

Creator + Community + Book Clubs Tours:

Calling all creators and social groups! Following the launch of EF Ultimate Break’s Creator Tours in May 2025, our BookTok-inspired tours offer content creators, community leaders, and book clubs the opportunity to move one of next year’s meet ups to the IRL location of one of their favorite books.

These trips allow BookTok influencers and community leads to meet up in person, host book club conversations, combining their unique perspectives on beloved books with carefully crafted itineraries that bring fictional worlds to life alongside their most engaged fans. Take it from social creator Sarah Baus who already has two sold-out ACOTAR inspired trips!

To explore EF Ultimate Break’s BookTok-inspired tours, please visit: https://www.efultimatebreak.com/trip-collections/booktok-inspired-trips

About EF Ultimate Break

EF Ultimate Break is the best way to experience the world for anyone 18-35. With over 140+ trips, we handle logistics for everything that makes travel a great experience from accommodations to flights to amazing tour directors to memory-making excursions. Our affordable interest-free payment plans make international travel possible for every traveler. EF Ultimate Break is part of EF World Journeys , a leader in guided, experiential travel with tour operator brands that also include EF Go Ahead Tours (adults 35+) and EF Adventures (all ages, 14+ with adult supervision).

Want to be a brand ambassador for EF Ultimate Break and earn free travel? Learn more by visiting: #1 Travel Brand Ambassador Program | EF Ultimate Break .

Are you an influencer or creator who wants to lead tours with your growing audience? Earn commissions on each booking by joining our influencer-hosted tour program.

Partners can now participate in EF Ultimate Break’s affiliate marketing program and earn commissions for tour bookings. Click here to learn more .

SOURCE EF Ultimate Break