eToro Group Ltd., a trading and investing platform, has revealed plans to join the growing tokenized equities, ETFs, and futures markets.

The announcement comes on the back of regulatory developments, including MiCA in Europe and the recently passed Genius Act in the U.S., creating new opportunities for the tokenization of real-world assets.

eToro enters the tokenized stocks sweepstakes

eToro’s plans have caught the attention of many because they extend the trading hours and also introduce tokenized U.S.-listed equities to new markets.

The company’s co-founder and CEO, Yoni Assia, cited regulatory milestones including the MiCA in Europe and the recently passed Genius Act in the U.S., as playing a role in the launch as they “create a new opportunity to create digital assets that are legally backed and regulated.”

“We’ve been long-term believers in a tokenized future. Blockchain technology will facilitate the greatest ever transfer of wealth, as traditional assets are tokenized and moved onto the blockchain,” Assia said in a statement.

eToro’s plan will enable retail investors to trade tokenized versions of popular U.S. equities — like those primarily listed on the New York Stock Exchange and Nasdaq — via ERC-20 tokens on the Ethereum blockchain.

The company has partnered with the CME Group to also offer tokenized futures trading, a move that aligns with its mission to open the global markets.

“Extended hours trading was the first step, 24/5 takes it a step further; however, tokenization brings 24/7 accessibility,” Assia added.

While it is the first time eToro is dabbling in tokenized stocks, it is not its first rodeo with tokenization, as it launched tokenized gold and silver products as far back as 2019.

According to Assia, the company’s ultimate goal is to get every asset on the trading platform tokenized, and stocks are just the starting point. However, the future is uncertain as the way the SEC will treat tokenized equities is still being debated.

SEC Chair Paul Atkins had this to say about the topic: “It’s hard to say exactly where things will go or what will happen, but assets clearly are moving on chain. So if it can be tokenized, it will be tokenized.”

The announcement comes after a successful milestone for the company

Revelation of the eToro Group Ltd’s plans comes after it announced the successful closure of a new three-year $250 million senior unsecured revolving credit facility. This facility will reportedly remain undrawn at closing, which means the company has yet to tap into this credit line and can remain debt-free.

The successful closure, which is expected to enhance the company’s financial flexibility for strategic growth, as well as the announcement of its foray into tokenized equities, has pushed analysts watching its stock to adopt bullish outlooks.

Canaccord Genuity, for example, has reiterated a “Buy” rating with a $78 price target on eToro stock, highlighting its potential for growth and steady performance following its public debut. Deutsche Bank also initiated coverage with a “Buy” rating and a $70 price target, a move made after factoring in eToro’s unique market position due to its social trading and investing platform.

Cantor Fitzgerald set the highest price target with an overweight rating of $84, which is an acknowledgment of eToro’s significant market share in key European countries.

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Online trading platform eToro has announced plans to launch tokenised versions of US-listed stocks, allowing its customers to trade equities around the clock. The company, which enables users to invest in various financial assets, including stocks and cryptocurrencies, stated that the new offering would likely be launched in Europe, although a specific start date has not been disclosed. eToro provides a platform to trade and invest in stocks, crypto, and other assets. It aims to simplify investing and increase financial literacy through its social trading features.

The assets will be issued as ERC20 tokens on the Ethereum blockchain. This will allow users to trade shares 24/7 and transfer the tokenised stocks between eToro digital wallets. The company also indicated that it will soon offer 24/5 trading on an initial selection of 100 US-listed stocks and ETFs. Yoni Assia, eToro’s cofounder and chief executive, highlighted the initiative as a pivotal moment for digital assets and tokenised real-world assets.

eToro has been expanding its digital asset offerings, having first introduced cryptocurrencies to its US users in 2019. The platform now supports trading in over 50 digital assets, including major cryptocurrencies like Bitcoin and Ethereum. In the same year, eToro also launched tokenised gold and silver for its customers. The company also partnered with CME Group to offer spot-quoted futures, which are currently available in select European markets, with plans for further global expansion.

The move by eToro to offer tokenised shares follows a similar announcement from competitor Robinhood Markets, which recently unveiled plans to make tokenised US securities available to its European customer base.

eToro is advancing its integration of traditional finance with blockchain technology by announcing plans to tokenize U.S.-listed stocks on the Ethereum blockchain. The platform will enable users to trade tokenized versions of these assets 24/5, extending its existing extended-hours trading model. The initiative, revealed during a global webinar titled “eToro Unlocked: Trade Without Boundaries,” marks a strategic step toward a fully tokenized financial ecosystem. The tokenized stocks will represent fractional ownership of underlying equities via ERC-20 tokens, ensuring cross-chain compatibility and seamless transfers between blockchain networks [1]. CEO Yoni Assia emphasized that the move aims to democratize finance by removing geographical and temporal barriers, allowing users to trade in real-time regardless of market hours. “Tokenization removes boundaries, providing transparency and control,” he stated [2].

The initial rollout will include 100 of the most popular U.S.-listed stocks and exchange-traded funds (ETFs), with the tokenized assets expected to go live in August 2025 [3]. This offering builds on eToro’s existing tokenized commodities, such as gold and silver, and aligns with its broader vision of bridging traditional markets with decentralized finance (DeFi). The 24/5 trading model, which has already expanded the platform’s global reach, will now be further enhanced by Ethereum’s infrastructure. According to the company, tokenization facilitates real-time trading by enabling users to respond immediately to market events, a feature previously limited by traditional market schedules [4].

The initiative also reflects growing interest in blockchain-based financial instruments, with Ethereum’s smart contract capabilities positioned as a critical enabler. Tokenized stocks will be quoted at the same price as their underlying assets, ensuring alignment with market values. This approach contrasts with traditional fractional shares, which require intermediaries for execution. By leveraging Ethereum’s network, eToro aims to reduce settlement times and increase liquidity, potentially attracting institutional and retail investors seeking greater flexibility [5].

While eToro has not disclosed specific metrics for the project’s scalability or adoption targets, the company’s focus on user control and accessibility underscores its competitive positioning in the evolving crypto-trading landscape. The move could also stimulate broader adoption of Ethereum-based tokens beyond the cryptocurrency sphere, particularly as regulatory clarity around tokenized assets develops. Notably, eToro’s partnership with Ethereum remains unaddressed by the blockchain’s core developers, who have not yet commented on the collaboration. However, a scheduled Q&A session on July 30, 2025, may provide further insights into the technical and strategic alignment between the two entities [6].

The announcement comes amid a period of volatility for Ether (ETH), Ethereum’s native cryptocurrency, which saw a 1.3% decline in the 24 hours following the news. Analysts have not directly linked this price movement to eToro’s announcement, highlighting that broader market sentiment and macroeconomic factors likely played a larger role [7]. Nonetheless, the partnership signals Ethereum’s growing role as a backbone for traditional financial innovation, particularly in sectors like equities trading, where blockchain’s advantages in transparency and efficiency are most pronounced.

Sources:

[1] Seeking Alpha, [https://seekingalpha.com/news/4473688-etoro-plans-to-launch-tokenized-stocks-on-ethereum-blockchain](https://seekingalpha.com/news/4473688-etoro-plans-to-launch-tokenized-stocks-on-ethereum-blockchain)

[2] CoinCentral, [https://coincentral.com/etoro-expands-global-reach-with-24-5-trading-and-ethereum-based-stocks-in-the-u-s/](https://coincentral.com/etoro-expands-global-reach-with-24-5-trading-and-ethereum-based-stocks-in-the-u-s/)

[3] Watcher.Guru, [https://www.watcher.guru/etoro-tokenized-stocks-launch/](https://www.watcher.guru/etoro-tokenized-stocks-launch/)

[4] Morningstar, [https://www.morningstar.com/news/globe-newswire/9502199/etoro-continues-journey-towards-a-tokenized-future-with-launch-of-245-trading-futures-and-tokenized-stocks](https://www.morningstar.com/news/globe-newswire/9502199/etoro-continues-journey-towards-a-tokenized-future-with-launch-of-245-trading-futures-and-tokenized-stocks)

[5] AInvest, [https://www.ainvest.com/news/ethereum-news-today-etoro-launches-tokenized-stocks-ethereum-24-5-trading-defi-integration-2507/](https://www.ainvest.com/news/ethereum-news-today-etoro-launches-tokenized-stocks-ethereum-24-5-trading-defi-integration-2507/)

[6] The Industry Spread, [https://theindustryspread.com/etoro-to-launch-tokenized-trading-of-u-s-stocks-and-futures/](https://theindustryspread.com/etoro-to-launch-tokenized-trading-of-u-s-stocks-and-futures/)

[7] Crypto News, [https://crypto.news/etoro-to-launch-tokenized-u-s-stocks-on-ethereum/](https://crypto.news/etoro-to-launch-tokenized-u-s-stocks-on-ethereum/)

NEW YORK, July 29, 2025 (GLOBE NEWSWIRE) — eToro Group Ltd. (“eToro”, or the “Company”) (NASDAQ: ETOR), the trading and investing platform, revealed today in a global webinar ‘eToro Unlocked: Trade Without Boundaries’ how the company is evolving its product offering as it moves towards a tokenized future.

eToro Co-founder and CEO, Yoni Assia said: “We’ve been long-term believers in a tokenized future. Blockchain technology will facilitate the greatest ever transfer of wealth, as traditional assets are tokenized and moved onto the blockchain. Hurdles remain, namely vested interests, however, we are witnessing key milestones on that journey. New regulations, such as MiCA in Europe and the passing of the Genius Act in the US, makes the tokenization of real world assets a new opportunity to create digital assets that are legally backed and regulated. The benefits of tokenization, in particular 24/7 transferability, have been clearly demonstrated by stable coins and these opportunities are now expanding to more asset classes.”

In today’s webinar, eToro revealed that it will be expanding its current 24/5 trading offering to include an initial list of 100 of the most popular US-listed stocks and ETFs that will be available to trade 24/5 as the underlying asset.

eToro has also expanded its futures offering as one of the first platforms to offer spot-quoted futures . Brought to market in collaboration with CME Group, spot-quoted futures offer the benefits of futures trading via accessible-sized contracts with familiar spot-based pricing and longer-dated expiries. These innovative futures contracts provide users with greater flexibility to trade stock and crypto markets, all within the seamless experience of the eToro platform. Currently live in select European markets, eToro plans to offer these contracts to a growing proportion of its global userbase providing them with the tools they need for every stage of their investing journey.

“We want to offer our global user base the flexibility to trade on their time-frame. 24/5 trading whether through US equities or spot-quoted futures empowers users to trade in real-time in response to market events or simply when it’s convenient to them. We will continue to expand this offering to put our users in control of when they trade,” said Yoni Assia.

Since CEO Yoni Assia co-authored the Colored Coins whitepaper in 2012, eToro has been actively involved in tokenization. In 2019, following the acquisition of Danish token startup Firmo, eToro launched tokenized gold (GOLDX) and silver (SLVX) alongside a number of fiat currencies. Building on this heritage, eToro today announced the forthcoming launch of US-listed equities as ERC20 tokens on the Ethereum blockchain.

Commenting on the announcement, Yoni Assia said: “Our mission has always been to open the global markets. Extended hours trading was the first step, 24/5 takes it a step further, however tokenization brings 24/7 accessibility. Tokenization removes boundaries, providing transparency and control. It has the potential to democratize finance, making assets more accessible to more people.

“We began our tokenization journey in 2019 and we’re excited to now be able to significantly progress that initiative. Our goal is to tokenize every asset on eToro – starting with stocks – enabling our users to move tokenized assets onto the blockchain and from there integrate them into the broader DEFI ecosystem. Users will then be able to redeem tokenized stocks for the underlying position on eToro and vice versa.”

You can find out more about today’s announcements at eToro Unlocked .

For the latest on eToro, including an announcement coming on August 7th, follow us @eToro .

Contacts

Media – pr@etoro.com

Investors – investors@etoro.com

About eToro

eToro is a trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have 40 million registered users from 75 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we’ve created a collaborative investment community designed to provide you with the tools you need to grow your knowledge and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media centre here for our latest news.

Disclaimers:

eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Futures are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how futures work, and whether you can afford to lose more than your original investment.

Trading outside of market hours (24/5) may be subject to low liquidity and high volatility, which can affect pricing. T&Cs apply.

This communication is for information and education purposes only and should not be taken as investment advice, a personal recommendation, or an offer of, or solicitation to buy or sell, any financial instruments. This material has been prepared without taking into account any particular recipient’s investment objectives or financial situation, and has not been prepared in accordance with the legal and regulatory requirements to promote independent research. Any references to past or future performance of a financial instrument, index or a packaged investment product are not, and should not be taken as, a reliable indicator of future results. eToro makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication.

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eToro has launched tokenized versions of U.S.-listed stocks on the Ethereum blockchain, marking a significant step toward integrating traditional equities with decentralized finance ecosystems. The platform now offers 24/5 trading for 100 U.S. stocks and exchange-traded funds (ETFs) through ERC-20 tokens, enabling investors to trade these assets outside conventional market hours. This initiative, which builds on eToro’s prior tokenization of gold, silver, and fiat currencies, aims to enhance market accessibility by allowing tokenized stocks to be seamlessly transferred on-chain and redeemed for underlying positions. The platform has also partnered with CME Group to provide spot pricing and longer-dated futures, further refining the tokenization model [1].

The tokenization process involves creating ERC-20 tokens that represent fractional ownership of U.S. stocks, enabling 24/7 trading and cross-chain compatibility. This approach addresses liquidity constraints in traditional markets while aligning with decentralized finance (DeFi) protocols. Investors can redeem tokens for physical stock positions on eToro or utilize them within DeFi platforms, fostering greater flexibility. The collaboration with CME Group underscores the potential for tokenized assets to bridge centralized and decentralized financial systems [1].

Industry analysis highlights the transformative potential of tokenized equities. By enabling 24/5 trading, eToro democratizes access to U.S. markets, particularly for investors in regions with limited market overlap. The integration of tokenized stocks with DeFi platforms could also drive innovation in yield generation and automated trading strategies. However, challenges remain, including regulatory scrutiny and the need for broader market acceptance. While the EU’s Markets in Crypto-Assets (MiCA) regulation and the U.S. proposed GENIUS Act aim to standardize tokenized securities, compliance frameworks must evolve to accommodate cross-border trading [1].

Competitors in the crypto space, including Kraken, Coinbase, and Robinhood, are also exploring tokenized stock products. Kraken’s xStocks platform already supports 24/5 trading of tokenized equities, signaling growing industry-wide interest. eToro’s CEO, Yoni Assia, emphasized the company’s ambition to tokenize “every asset,” reflecting a broader vision of merging traditional finance with blockchain technology [1].

Despite the promise of tokenization, obstacles such as regulatory ambiguity and traditional financial institutions’ resistance persist. Ensuring compliance with securities laws while maintaining DeFi’s decentralized ethos will be critical. Nonetheless, advancements in blockchain infrastructure and evolving regulatory frameworks suggest that tokenized assets could become a staple of global markets.

Source: [1] eToro Plans to Tokenize U.S. Stocks on Ethereum Blockchain Amid Growing Industry Interest (https://en.coinotag.com/etoro-plans-to-tokenize-u-s-stocks-on-ethereum-blockchain-amid-growing-industry-interest/)