Farrell Middleton, founder of The Bell Curve of Life and a respected leader in residential land development and homebuilding, announces the release of his debut book, A Performer/A Environment. Drawing from 36 years of industry experience, the book offers a practical and engaging roadmap for professionals seeking to improve performance, communication and leadership—both at work and in life.

“A Performer/A Environment is the result of decades of observation, leadership and learning,” said Middleton. “I’ve seen what distinguishes high performers from average ones, and I wanted to create a resource that helps individuals and teams build environments where excellence thrives.”

Rooted in the familiar A–B–C grading scale, the book introduces a powerful framework that explores the characteristics of high-performing individuals (“A performers”) and the environments that enable or hinder their success. With a blend of relatable stories, timeless principles and real-world strategies, Middleton empowers readers to assess their current environment, adopt a growth mindset and implement meaningful change.

There are numerous external factors that influence everyone on a routine basis, and many have little influence over them. The principles in the book/program are 100% under the control of the individuals and teams. Adopt and embrace them and a better life will lie ahead, both personally and professionally.

The book is also the foundation of Middleton’s Bell Curve of Life program—a series of leadership sessions and keynote presentations designed to help individuals and organizations shift toward “A-level” performance. These sessions include real-life exercises and a Q&A component that offer immediate, actionable takeaways.

A Georgia Tech honors graduate, Middleton’s second career as a speaker, teacher and mentor is driven by his passion for helping others grow. His message resonates with professionals across industries, from executives and team leaders to individuals simply looking to level up.

A Performer/A Environment is available now on Amazon, Kindle and Barnes & Noble. The audio book version will be available on Audible July 28.

In addition to the book, The Bell Curve of Life offers engaging keynote presentations and 90-minute “discovery” sessions designed to bring A Performer/A Environment to life for teams and organizations. These sessions combine storytelling, actionable insights and interactive exercises to help participants identify where they fall on the performance curve and how to shift toward excellence. Ideal for leadership retreats, company meetings and team development initiatives, each session concludes with a Q&A and real-world takeaways that can be applied immediately. To book The Bell Curve of Life for your next event or team training, visit https://thebellcurveoflife.com/contact/and complete the contact form to get started.

About The Bell Curve of Life

Founded in 2022, The Bell Curve of Life enhances lives 90 minutes at a time through engaging, bite-sized sessions that provide real-life professional and personal lessons to transform leaders and employees into A performers that promote A environments. Since launching the program, Farrell has connected with hundreds of people through one-on-one sessions, small groups, company presentations, contractor accreditation classes and public speaking engagements.