The Game Boy LEGO set is now available for pre-order ahead of its October release. Nintendo first teased the set back in January, but the announcement lacked details, as well as what the actual product would look like.

Now that the product page has gone live with pre-orders, we have our first official look at the LEGO Game Boy replica, and it doesn’t disappoint. The 421-piece set is a near 1:1 scale replica of the original Game Boy system from Nintendo (measuring over 5 in. (13 cm) high, 11.5 in. (30 cm) wide and 1 in. (3 cm) deep) with authentic details such as the +Control Pad, SELECT, START, and A and B buttons. The set also comes with buildable Game Boy Game Pak cartridges for Super Mario Land and The Legend of Zelda: Link’s Awakening, which can acutally be inserted into Game Pak slot on the back of the handheld.

No, the games are not actually playable; however, lenticular screens allow you to choose a game screen to display. Alternatively, you can display the standard Nintendo start screen.

The Game Boy LEGO set is priced at a rather affordable $59.99, and is available to pre-order from the LEGO Store and Amazon. It will be released on October 1, 2025.

Celebrating the pre-order availability, Nintendo released a trailer for the Game Boy LEGO set inspired by the original NIntendo Game Boy commercial. You can watch both the LEGO version and the original commercial below.

Considered one of the most iconic gaming systems of all time, the classic Game Boy was originally launched in Japan in April 1989. It arrived in North America in July of the same year, before slowly rolling out worldwide. The Game Boy was a huge success in both Japan and the United States. Fueled by a low price tag, extensive battery life, and impressive game library, the entire stock sold out in the first two weeks in Japan. The system proved to be just as popular in the United States where it sold one million units in just a couple of weeks.

Although the LEGO set is inspired by the original Game Boy, Nintendo would ultimately go on to release numerous iterations of the handheld. In 1998, they launched the Game Boy Color. Combined, the two systems have sold more than 118.69 million units worldwide. The Game Boy currently ranks as the fourth-best-selling console of all time.

Nintendo has finally given audiences a first official look at the upcoming LEGO Game Boy set, which will feature two brick game cartridges and revolutionary lenticular inserts to bring the iconic handheld to life in building-block form. The LEGO Game Boy kit is slated to begin shipping out on October 1, 2025, and interested fans can now check out a retro 90s-themed promotional trailer highlighting the key features of the highly-anticipated LEGO set.

The partnership between LEGO and Nintendo has already produced a number of popular sets, including LEGO Mario Kart kits and LEGO sets themed to major first-party IPs like Animal Crossing and The Legend of Zelda. LEGO previously launched the massively successful Nintendo Entertainment System console set, which was paired with a mini-TV build featuring Super Mario Bros., and players are excitedly counting down the days to the launch of the LEGO Game Boy.

Related Multiple Animal Crossing LEGO Sets Are Being Retired LEGO and gaming fans may want to pick up their favorite Animal Crossing playsets soon, as most are now scheduled for retirement.

Bringing back the nostalgic advertising trends of the 80s and 90s, Nintendo has unveiled the LEGO Game Boy set with a retro trailer. The commercial features sneak peeks at the LEGO Game Boy itself, along with two brick game cartridges of The Legend of Zelda: Link’s Awakening and Super Mario Land. LEGO is also debuting a set of “revolutionary” lenticular screen inserts that mimic the old-school graphics of the original Game Boy handheld. While the brick-built cartridges and lenticular screens are purely aesthetic and do not provide actual gameplay, audiences have already been wowed by the realistic design offered by these clever details. The LEGO Game Boy set retails at $59.99 and is available now for pre-order on the official LEGO website.

LEGO Game Boy Set First Look and Details

The LEGO Game Boy set is touted as “a near 1:1 scale replica of the original Game Boy” with 421 pieces and features a directional control pad along with Select, Start, A, and B buttons. Just like a real Game Boy, the LEGO handheld has a Game Pak slot on the backside where the brick-built cartridges of Link’s Awakening and Super Mario Land can be inserted. Fans can choose from one of three lenticular screen inserts, which depict either of the two cartridge games or a classic Nintendo start screen. A buildable stand is included for displaying the completed LEGO Game Boy, giving fans of retro Nintendo gaming consoles the perfect way to display the stunning collectible set.

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Players have continued to voice an appreciation for LEGO’s gaming partnerships, with new LEGO video games rumored to be on the way and Nintendo brick sets sparking incredible hype among audiences. It is unknown how long the LEGO Game Boy set will be available, so interested fans may to snag their handheld kit while they can.

Nintendo and LEGO previously announced that they were collaborating on another LEGO set. It’s the LEGO Game Boy, and we now have all the official details, including more photos, pricing, and a release date.

As was leaked a few months back, this set will cost $59.99, include 421 pieces, and launch October 1st, 2025. In addition to the Game Boy itself, which is a near 1:1 replica of the original handheld console, this set also comes with a stand, a set of lenticular screens, and two LEGO game cartridges: Super Mario Land and The Legend of Zelda: Link’s Awakening. The screens and cartridges can be swapped in and out of the Game Boy itself, or displayed separately.

Click here to pre-order this set directly from the LEGO Store, and see below for more photos.

Hinted back in January by Nintendo with a mere teaser video, we now have a full reveal of the LEGO 72046 Nintendo Game Boy set that’s coming on 1 October 2025. The impressive build is made up of 421 pieces and looks to be a very faithful 1:1 replica of the classic 1989 handheld console, measuring in at 14cm wide and 9cm tall.

Just look at the beautiful LEGO tile curves and even the iconic fuchsia A and B buttons! The attention to detail on the various printed tiles (better not be stickers!) are a sight to behold, complete with a serial number on the back of the console.

The set comes with not one, but three swappable lenticular screen cards showing various scenes from classic games and of course, the Nintendo logo in the classic cascading down motion when you turn on the original console. Also included are two brick-built cartridges of The Legend of Zelda: Link’s Awakening and Super Mario Land.

Pre-orders are already up for the LEGO 72046 Nintendo Game Boy, retailing in Singapore at S$89.90 (US$59.99). It will start shipping from 1 October 2025.

Following the LEGO Game Boy teaser earlier this year, this new model building set has now been officially revealed.

It will be available for $59.99 USD (or your regional equivalent) and will be released on 1st October 2025, with pre-orders now available on LEGO’s website in select locations. Here’s a video of this new set shared by Nintendo of America on social media:

This new kit is described as being a “scale of near 1:1” of the Game Boy, and includes 421 bricks in total. Additionally, it comes with “all the memorable features” including the control pad, ‘A’ and ‘B’ Buttons and select and start. There are even details such as contrast adjustment and volume dial.

To enhance the nostalgia, this set also comes “brick-built” versions of The Legend of Zelda: Link’s Awakening and Super Mario Land Game Boy Game Paks. The display can also showcase different screens, including the “classic Nintendo start” screen.