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June 19 (Reuters) – Fox Corp (FOXA.O) , opens new tab has acquired sports-focused streaming platform and television channel Caliente TV to expand its sports broadcasting presence in Mexico, the company said on Thursday.

The move allows Fox to tap into the growing appetite for premium sports content by acquiring broadcast rights to the UEFA Champions League, France’s Ligue 1, and select Liga MX matches through Caliente TV.

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With this acquisition, the company said it would develop a multi-platform business, including the launch of a new pay TV channel and a subscription video‑on‑demand service to complement its free, ad-supported Tubi platform.

Fox said Carlos Martinez, its executive vice president and managing director for Latin America, will oversee the rollout of new sports channels and streaming platforms in Mexico and Central America, which are expected to employ more than 350 people.

Martinez has over three decades of broadcast industry experience in Latin America, holding executive roles at companies such as Turner, Discovery and Fox, the company said.

The company declined to provide financial details when contacted by Reuters.

Last month, the Murdoch family-controlled company said its new subscription-based streaming service Fox One will launch before the fall American football season, as it seeks to reach audiences beyond its mainstay cable television business.

In the March quarter, more advertisers turned to the owner of Fox News, Fox Sports and Tubi to tap its growing viewership. The company beat third-quarter revenue estimates last month.

Reporting by Jaspreet Singh in Bengaluru Editing by Rod Nickel

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