The Game Boy LEGO set is now available for pre-order ahead of its October release. Nintendo first teased the set back in January, but the announcement lacked details, as well as what the actual product would look like.

Now that the product page has gone live with pre-orders, we have our first official look at the LEGO Game Boy replica, and it doesn’t disappoint. The 421-piece set is a near 1:1 scale replica of the original Game Boy system from Nintendo (measuring over 5 in. (13 cm) high, 11.5 in. (30 cm) wide and 1 in. (3 cm) deep) with authentic details such as the +Control Pad, SELECT, START, and A and B buttons. The set also comes with buildable Game Boy Game Pak cartridges for Super Mario Land and The Legend of Zelda: Link’s Awakening, which can acutally be inserted into Game Pak slot on the back of the handheld.

No, the games are not actually playable; however, lenticular screens allow you to choose a game screen to display. Alternatively, you can display the standard Nintendo start screen.

The Game Boy LEGO set is priced at a rather affordable $59.99, and is available to pre-order from the LEGO Store and Amazon. It will be released on October 1, 2025.

Celebrating the pre-order availability, Nintendo released a trailer for the Game Boy LEGO set inspired by the original NIntendo Game Boy commercial. You can watch both the LEGO version and the original commercial below.

Considered one of the most iconic gaming systems of all time, the classic Game Boy was originally launched in Japan in April 1989. It arrived in North America in July of the same year, before slowly rolling out worldwide. The Game Boy was a huge success in both Japan and the United States. Fueled by a low price tag, extensive battery life, and impressive game library, the entire stock sold out in the first two weeks in Japan. The system proved to be just as popular in the United States where it sold one million units in just a couple of weeks.

Although the LEGO set is inspired by the original Game Boy, Nintendo would ultimately go on to release numerous iterations of the handheld. In 1998, they launched the Game Boy Color. Combined, the two systems have sold more than 118.69 million units worldwide. The Game Boy currently ranks as the fourth-best-selling console of all time.

Level up your nostalgia with a build that takes you straight back to the ’90s! LEGO is giving Nintendo fans a brick-built blast from the past with a detailed tribute to the iconic Game Boy. Whether you spent hours playing Tetris or battling through Pokémon, this new LEGO set captures the look and feel of the original handheld console right down to the buttons, dials, and even the Game Pak slot. This 421-piece set will retail for $59.99 and is available now to pre-order at LEGO.com. You can check out the official details below.

LEGO GAME BOY

Recapture the excitement you felt when you first played on the Game Boy™ with this LEGO® model building kit for adults (72046). A fantastic gift for fans of Nintendo® video games, the collectible set features a near 1:1 scale brick-built replica of the original Game Boy handheld game system from Nintendo. Press the +Control Pad, A and B Buttons, and SELECT and START, just like on the real system. And the model has other iconic Game Boy details, including the contrast adjustment and volume dial and the Game Pak slot.

Customize your display with interchangeable, brick-built The Legend of Zelda™: Link’s Awakening or Super Mario Land™ Game Boy Game Paks and corresponding lenticular screens (or a Nintendo start screen). Place your creation on the buildable display stand to complete a nostalgic display.

Find step-by-step instructions for this Nintendo LEGO display set in the box or on the LEGO Builder app. Set contains 421 pieces.

WE WANT TO HEAR FROM YOU

What do you think of the new LEGO Game Boy set? Is it a must-have for your collection? Also, what other collectibles are you currently hunting down? We’d love to hear from you!

Join the conversation over on the That Hashtag Show Facebook page, or connect with me directly on social media at @NerdyVet574 to chat all things collectibles. Also, for the latest in pop culture and collectible news, be sure to follow us at ThatHashtagShow.com!

Source: LEGO

After months of rumors and speculation, Lego has fully unveiled its brick-built recreation of the Nintendo Game Boy. Set to release October 1, just in time for the holiday season, the Lego Game Boy is available to preorder for $60 at Amazon and the Lego Store. The 421-piece replica is almost exactly the same size as the handheld that quickly became a worldwide sensation when it hit store shelves in Japan and North America in 1989. The Lego Game Boy looks awesome, and it has multiple interactive features that are sure to make Nintendo fans nostalgic for that wonderful era of handheld gaming.

Lego Game Boy

Part of Lego’s display model series geared toward adult builders and collectors, the Game Boy building kit was announced back in January, but we’re getting our first official look at the highly anticipated release as part of Lego’s San Diego Comic-Con reveals. The Game Boy is tied with the Super Mario Piranha Plant as the most affordable display model in the Lego Nintendo lineup. It will be the eighth Nintendo-themed kit designed for adults since the pair kicked off their partnership with a replica of the Nintendo Entertainment System.

Lego Game Boy (421 Pieces) $60 | Releases October 1 Lego’s Game Boy looks like an authentic ode to the Game Boy DMG, all the way down to the font of “Dot Matrix with Stereo Sound” on the screen lens and the colors of the A/B buttons, D-pad, and Start/Select buttons. The switches and dials on the top and sides of handheld are located right where you’d expect them: power switch on the top left, contrast wheel on the left side next to the battery indicator light, volume dial across from it on the right, and the 3.5mm audio jack on the bottom. Along with the Game Boy itself and a buildable stand, the set includes replica Game Paks (cartridges) of two timeless classics: Super Mario Land (1989) and The Legend of Zelda: Link’s Awakening (1993). The cartridges can be loaded into the Game Pak slot just like a real Game Boy. You can display the other cartridge on a second buildable stand. The Game Boy doesn’t have any electronics, so it won’t interact with Lego Super Mario figures, but it does have a cool trick that makes it appear like a functioning Game Boy. The set comes with three swappable lenticular screens: the boot screen that greets you each time you flip the power switch, a still from World 1-1 of Super Mario Land, and the cutscene in Link’s Awakening where you sit next to Marin on a log and have a pretty strange (one-sided) conversation. Tilting the Game Boy creates the illusion of movement, so the the Nintendo logo slides down the screen just like the real boot sequence; Mario moves across the side-scrolling level; and the memorable Link’s Awakening cutscene (briefly) comes to life. The completed build measures 5.5 x 3.5 x 1 inches, which is indeed very close to the dimensions of the actual Game Boy (5.8 x 3.5 x 1.3 inches). Preorder at Amazon Preorder at Lego Store

Load Super Mario Land or Link’s Awakening into the Game Pak slot.

The Lego Game Boy’s interactive features such as loading carts and displaying scenes from actual games is reminiscent of the Lego Nintendo Entertainment System. Released back in August 2020 to launch Lego’s partnership with Nintendo, the 2,646-piece set included the console with a functional top loader, a Super Mario Bros. cartridge, a wired NES controller, and a CRT TV with a stand. There’s a crank on the side of the TV that moves Mario through a side-scrolling level. Even five years later, the NES is arguably the coolest gaming-related Lego set.

Lego Nintendo Entertainment System

Unfortunately, the Lego NES was officially retired late last year, and it’s sold out at almost every major retailer–except for Amazon. A couple months back we noticed Amazon restocked the discontinued set but for a higher price. Amazon is selling the Lego NES for $60 above the MSRP before it was retired. Even with the Lego NES now going for $330 (was $270), we wouldn’t be surprised to see this sell out due to the Game Boy’s looming arrival. These two sets would naturally look great displayed next to each other.

Here’s the full list of Lego Nintendo display models. The most recent addition to the lineup is the 1,972-piece Mario Kart set with a large buildable Mario and his famous red kart. It launched in May on the Lego Store for $170 and arrived at major retailers earlier this month. Check out our Mario & Standard Kart review for more details on this charming display piece.

While you wait for the Lego Game Boy to arrive, you could warm-up by building the 540-piece Piranha Plant from Super Mario Bros. It’s the only Lego Nintendo display model with a discount right now. Most of the sets below almost never receive discounts, but the Piranha Plant is an outlier. in this regard.

The Lego Game Boy is one of several exciting SDCC reveals. Batman fans will soon be able to build a massive model of the infamous Arkham Asylum psychiatric hospital. Releasing September 12, the 2,953-piece Batman: Arkham Asylum set is aimed at adults and retails for $300. It includes 16 minifigures and 65 stickers featuring Batman lore. Lego is celebrating the upcoming final season of Stranger Things with a BrickHeadz collection containing buildable figures of Mike, Dustin, Lucas, and Will. Lego BrickHeadz Stranger Things launches October 1 for $40. Fans of Wicked will be pleased to hear Lego’s collection of Wicked building sets will more than double in size when six new sets arrive September 1.

After having to wait for a few months, we finally have a look at the LEGO Game Boy.

The LEGO Game Boy was announced towards the start of the year. At the time though, almost nothing was shared outside of the initial reveal. There was no information about what fans could actually expect.

Now as part of Comic-Con festivities, information is starting to roll out. The 421-piece set looks like a near 1:1 scale replica of Nintendo’s gaming handheld once it’s assembled. Also, we now know that Game Pak cartridges will be included for Super Mario Land and The Legend of Zelda: Link’s Awakening.

Below is the official product description:

Remember powering up your Game Boy for the first time? The LEGO Game Boy (72046) building set for adults helps Nintendo fans ages 18 and up relive the magic of that moment with LEGO bricks. A fantastic gift for fans of Nintendo video games, the collectible set features a near 1:1 scale brick-built replica of the original Game Boy handheld game system from Nintendo. Press the +Control Pad, A and B Buttons, and SELECT and START, just like on the real system. As you build, explore other iconic Game Boy details, including the contrast adjustment and volume dial and the Game Pak slot. Customize your display with interchangeable, brick-built The Legend of Zelda: Link’s Awakening or Super Mario Land Game Boy Game Paks and corresponding lenticular screens (or a Nintendo start screen). Place your creation on the buildable display stand for the ultimate piece of retro-inspired home or office gaming decor. Build solo or with friends using the step-by-step instructions or by accessing the LEGO Builder app. Set contains 421 pieces.

We also have the following trailer:

Official Trailer

You’ll be able to pick up the LEGO Game Boy on October 1, 2025 for $59.99 and pre-orders are now open here. Let us know if you’ll be picking this up when it drops later in 2025.

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