After Apple’s unveiling of iOS 26, Samsung was quick to poke fun at some of the features that are coming to iPhones this fall after having been available on Samsung devices already, and today Google has joined the fun – better late than never?

Google’s exceptionally cringy “#BestPhonesForever” campaign has released a new video, and like all the other ones it’s set up as a conversation between a Pixel and an iPhone. Only this time, it’s all about how iOS 26 has been ‘inspired’ by Pixel features. Take a look:

Auto-translation of messages is mentioned, with the Pixel saying it had that feature four years ago. Then, Hold Assist gets a shoutout too, which the Pixels have had for five years. Next up, call screening – new to iOS 26, but a seven-year-old feature on Pixels.

The video ends with the iPhone asking the Pixel what it’s working on for the Pixel 10 series, presumably so as to get ‘inspired’ again for the iPhone 17 family. Cringe-wise, this is one of the tamest videos in the series, and dare we say it – it’s actually a bit of fun.

That said, expecting competing products and services not to take inspiration from one another isn’t very realistic, let’s be honest.