Google ‘Web Guide’ lab uses AI to organize the Search results page
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Google ‘Web Guide’ lab uses AI to organize the Search results page
Google is working on “Web Guide’ to better organize Search results into categories. The goal is to make it “easier to find information and web pages,” with this AI organization better surfacing pages “that you may not have previously discovered” It leverages a “custom version of Gemini to better understand both a search query and content on the web.”
Simply, “Web Guide groups web links in helpful ways.” There are headers and summaries before you see two or so links, with the ability to load “More.” The goal is to make it “easier to find information and web pages,” with this AI organization better surfacing pages “that you may not have previously discovered.”
It leverages a “custom version of Gemini to better understand both a search query and content on the web.” It uses a query fan-out technique, like AI Mode, to perform “multiple related searches to identify the most relevant results.”
Google says Web Guide is ideal for both open-ended searches (“how to solo travel in Japan”), and detailed queries in multiple sentences:
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My family is spread across multiple time zones. What are the best tools for staying connected and maintaining close relationships despite the distance?”
In the latter example, grouping will see “pages related to specific aspects of your query.”
This is available in Search Labs (Web Guide) by going to the “Web” tab/filter. As such, you can switch to “All” for the usual experience. However, Google will experiment with showing AI-organized results in the All tab and other parts of Search over time.
More on Google Search:
Google’s New ‘Web Guide’ Lab Uses AI to Organize Search Results Page
Google’s new ‘Web Guide’ will help organize the Search results page by using AI. The tech giant has been updating AI Overviews and AI Mode with a bunch of improvements to elevate the user experience. Web Guide uses a custom version of Gemini to understand both Search queries and web content. Google says it’ll initially remain as an opt-in feature but over time, it will start to show AI-organized results in other parts of Search.
Google’s new ‘Web Guide’ will help organize the Search results page by using AI
In The Keyword blog post, Google notes that Web Guide helps in grouping web links in a better way. This could include pages that are “related to specific aspects of your query.” Web Guide uses a custom version of Gemini to understand both Search queries and web content. This eventually helps improve search capabilities by displaying web pages that you otherwise wouldn’t discover in a normal scenario.
Worth noting that Web Guide uses the same query fan-out technique as AI mode to identify the most relevant results. What’s interesting is that you can use it for open-ended Google Search, such as “How to solo travel in Japan?“
That’s not all; Web Guide will also help you with detailed queries in multiple sentences. According to Google, an example of this can be, “My family is spread across multiple time zones. What are the best tools for staying connected and maintaining close relationships despite the distance?“
Google says it’ll initially remain as an opt-in feature
Google says that you can initially opt in to access Web Guide from the Web tab on Search. There’s also an option to switch back to the standard Web tab results whenever you want. The company further mentioned that, over time, it will start to “show AI-organized results in other parts of Search, including the ‘All’ results tab.” Google will apparently do this by learning where these grouped results can be most “useful in helping people discover the web.”
Source: https://9to5google.com/2025/07/24/google-web-guide/