Hormel announces key leadership appointments in Retail Business Unit
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Hormel announces key leadership appointments in Retail Business Unit – Austin Daily Herald
Hormel announces key leadership appointments in Retail Business Unit. Christie Crouch joins the company as vice president of marketing for Snacking and Entertaining. Paul Peil is promoted to the role of vice president for marketing for Fresh and Ready Meats. He will oversee fresh pork, Jennie-O, Hormel Cure 81 brand, and the deli category for Retail customers. The company also announced two leadership appointments for its Retail Business segment. The appointments are expected to be announced in the coming weeks, the company says.
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Hormel Foods Corporation has announced two leadership appointments in its Retail Business segment.
Paul Peil, a 35-year veteran with the company, has been promoted to the role of vice president of marketing for Fresh and Ready Meats and Christie Crouch joins the company as vice president of marketing for Snacking and Entertaining.
In his new role, Peil will oversee fresh pork, Jennie-O, Hormel Cure 81 brand, and the deli category for Retail customers.
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“Paul’s deep institutional knowledge combined with his ability to lead high-performing teams and deliver strong results makes him an ideal fit to lead our Fresh and Ready Meats vertical,” said John Ghingo, president of Hormel Foods. “His leadership will be instrumental as we continue to elevate our presence and advance our Retail strategy”
Peil joined Hormel in 1989 as a sales trainee and went on to hone a successful career with a focus on meat products sales. He advanced through positions of retail sales representative, account executive and district sales manager.
He was named a national accounts manager for fresh pork in 1997 and later led fresh-meat sales as a director beginning in 2012. In 2019, Peil was named director of sales for the retail division of Jennie-O and assumed his current position as assistant vice president of sales for Value-Added Meats in 2022. Crouch will lead all brand-building initiatives for the company’s portfolio of snacking and entertaining brands including Planters, Corn Nuts, Hormel pepperoni and Hormel Gatherings.
“We are thrilled to welcome Christie to the Hormel Foods team,” Ghingo said. “She is a transformational leader with a proven track record of revitalizing brands, launching breakthrough innovation, and delivering sustained business results. Her strategic mindset and deep expertise in consumer marketing will be invaluable as we continue to grow our snacking and entertaining business.”
Crouch brings more than two decades of experience in brand strategy, innovation and general management to Hormel having most recently served as vice president and general manager at Conagra Brands leading a portfolio of refrigerated and frozen brands, where she led the integration and growth of the Birds Eye brand.
Earlier in her career, she held key marketing roles at Kraft Foods and Kellogg’s.