
How a Family Toy Business Is Fighting Donald Trump’s Tariffs
How did your country report this? Share your view in the comments.
Diverging Reports Breakdown
How a Family Toy Business Is Fighting Donald Trump’s Tariffs
Rick Woldenberg is the chief executive of Learning Resources and hand2mind, two of the largest toy companies in the U.S. The companies’ products are designed in Vernon Hills and Torrance, California, where they have another office, but virtually all of the items are manufactured in Asia, principally in China. In the eighties and early nineties, they moved almost all of their production to factories in China and Taiwan, where assembly-line workers earned a fraction of what their American counterparts did. On April 2nd, which Donald Trump termed “Liberation Day,” the President announced blanket tariffs that raised the levy on Chinese imports to a hundred and forty-five per cent, upending Woldenburg’s business model and many like it. “I don’t even know what my costs are going to be. I’m living in a reality-television show, not reality,’’ he said. ‘We have created more than five hundred well-paying jobs, and our products sell in more than a hundred countries’
Woldenberg joined Learning Resources in 1990 and became its chief executive eight years later. Since 2019, he has also been running hand2mind. The companies’ products are designed in Vernon Hills and Torrance, California, where they have another office, but virtually all of the items are manufactured in Asia, principally in China. Some of them enter through O’Hare, but most are shipped to ports on the West Coast, and then delivered by rail to the Illinois warehouse or sent to customers. These days, distributors include Scholastic, Walmart, and Amazon.
In the early years, the Woldenbergs made some of their toys and learning aids at factories in the United States. But, in the eighties and early nineties, they moved almost all of their production to factories in China and Taiwan, where assembly-line workers earned a fraction of what their American counterparts did. “Everyone was finding lower-cost manufacturers overseas to build their products, and U.S. manufacturers couldn’t match them,” Woldenberg told me a few weeks ago, over coffee at the O’Hare Hilton. “We were in the most competitive consumer market in the world, and I didn’t think we had a choice.” He said that moving production offshore had enabled the business to hire more people in the United States, including product designers, salespeople, administrative staff, and warehouse workers. “I don’t feel guilty about what we have done,” he said. “We have created more than five hundred well-paying jobs, and our products sell in more than a hundred countries.” (According to Circana, a market-research firm, Learning Resources is the twenty-fifth-largest toy company in the U.S.)
On April 2nd, which Donald Trump termed “Liberation Day,” the President announced blanket tariffs that raised the levy on Chinese imports to a hundred and forty-five per cent, upending Woldenberg’s business model—and many like it. Tariffs are essentially taxes, and importers have a choice of absorbing the cost themselves or passing it on to consumers, in the form of higher prices. Woldenberg said he quickly calculated that paying the new levies would wipe out his firms’ profits. About a week before I met with him, the White House announced that tariffs on Chinese goods would be reduced for ninety days, to thirty per cent, while negotiations between the two countries took place. Woldenberg welcomed this news, but, in a business where manufacturing orders have to be placed months before the goods arrive on U.S. shores, it did little to relieve the uncertainty and chaos that Trump’s tariff policies have created. “How am I supposed to make a business plan under these circumstances?” Woldenberg said. “I don’t even know what my costs are going to be. I’m living in a reality-television show, not reality.”
Woldenberg’s first response to the Liberation Day tariffs was to pause his plans to build a new warehouse. His second response was to sue Trump and the Administration. On April 22nd, lawyers acting for Learning Resources and hand2mind filed a lawsuit in federal court, in Washington, D.C., which labelled Trump’s tariffs “an extraordinary Executive Branch power grab” that was “irreparably harming” the two businesses. Under the Constitution, the suit said, Trump didn’t have the legal authority to levy these tariffs without obtaining the approval of Congress. It asked the court to prevent the government from collecting tariffs from the Woldenberg businesses. The suit also demanded damages.
The case was filed at a moment when major toy corporations, like Hasbro and Mattel, were standing pat, seemingly wary of confronting the White House. But Woldenberg, who holds a J.D. from the University of Chicago Law School and who worked at a corporate law firm before joining the family business, has been down this road before. In 2017, during Trump’s first term, he helped lead the toy industry’s opposition to a proposal for a “border-adjustment tax”—a kind of tariff—that Republicans, under pressure from the Administration, were thinking about including in their big tax-cutting bill. (The proposal didn’t make it into the final legislation.) Now that Trump has sidestepped Congress and claimed the right to impose tariffs at will, Woldenberg is taking on the White House directly. “In the past, I’ve supported both parties, and I don’t think of myself as a political person,” he said, in explaining the decision to sue. “But I will defend our mission, and I’ll defend our employees. This is a legacy business, and I feel a certain responsibility for it. I won’t let Mr. Trump take it away from us.”