How Chip and Joanna Gaines turned a tiny shop and real-estate company into a Magnolia empire
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How Chip and Joanna Gaines turned a tiny shop and real-estate company into a Magnolia empire
Chip and Joanna Gaines launched their HGTV series “Fixer Upper” in 2013. Since then, they’ve launched several other businesses under the Magnolia banner. The Gaineses are now one of the most recognizable faces in reality television.
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If you own a TV, there’s a good chance you’re familiar with Chip and Joanna Gaines.
The HGTV-famous duo launched to super stardom with their series “Fixer Upper” in 2013, becoming two of the most recognizable faces in reality television. Rather than just focusing on the show, though, the Gaineses used their newfound fame to launch several other business ventures.
From building out brick-and-mortar stores in their hometown of Waco, Texas, to launching a TV network, Chip and Joanna have created an empire under their Magnolia banner, elevating them to the same echelon of influence as lifestyle icons like Martha Stewart and Ina Garten.
Read on for a closer look at the couple’s businesses and revenue streams.
Source: https://www.businessinsider.com/inside-chip-joanna-gaines-magnolia-empire