From one-size-fits-all to personalised wellness

Sports nutrition is going mainstream and the numbers prove it

6 lifestyle trends redefining sports nutrition in India

Hyper-personalisation is here to stay

Easy formats for everyday life

Clean labels, conscious choices

Ingredient integrity matters

AI meets nutrition

Preventive wellness

over quick fixes

(Shreyans Jain, Co-Founder at Nutrabay)

We’re living in an era where wellness is no longer a niche, it’s a lifestyle. Whether hitting the gym, doing yoga in the living room, or just trying to keep up with the kids, nutrition is becoming a central part of how we care for our bodies. And at the heart of this shift lies a booming industry—sports nutrition—that’s evolving faster than ever before.Gone are the days when fitness supplements were limited to protein powders used by hardcore gym-goers. Today, the focus is on personalised performance. Think supplements tailored to your workout style, intensity, recovery needs, and even body composition. The industry is now embracing a more thoughtful, individualised approach because no two bodies are the same.This shift isn’t just about boosting athletic performance anymore. It’s about feeling your best, every day. Post-pandemic, sports nutrition has expanded its reach, moving beyond fitness enthusiasts to include everyday people looking for smarter ways to stay healthy and prevent lifestyle-related issues.The sports nutrition space in India is witnessing impressive momentum. With a 10–12% CAGR growth rate, it’s expected to touch USD 3.3 billion by 2033.That’s a strong signal that more Indians are investing in their health, and they’re expecting more from the brands they trust.As consumers become savvier, they’re not just looking at the label—they’re researching ingredients, demanding transparency, and seeking products that work in harmony with their busy lifestyles.Here’s what’s making waves:Wellness today is about you. Consumers want nutrition plans that match their personal goals and bodies, not generic advice.From protein bars to ready-to-mix drinks, convenience is key. People are choosing nutrition that fits into their daily routines without fuss.There’s a rising demand for products free from unnecessary additives, with clean, recognisable ingredients that feel safe and effective.Consumers are more informed than ever. They’re looking into where ingredients come from, how they’re sourced, and whether they’re ethically produced.Smart devices that track health metrics are now helping users personalise their supplement routines—think body composition scans guiding your nutrition plan.There’s a clear lifestyle shift towards long-term wellbeing instead of chasing short-term fitness goals. Sustainable nutrition is the new cool.