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Calling all brands, publicists, and parents! We’re thrilled to introduce the inaugural 2025 Well+Good Well Parent Awards!

Here’s the thing: As editors and parents ourselves, we recognize that some of the greatest shifts to your own health and wellness practices happen around the time you become a parent. Whether you’re adjusting to new sleep habits, learning when you can squeeze in a workout, or just trying to keep a tiny human happy—this life moment has a big impact on your own well being.

That’s why we’re introducing the Well Parent Awards. We’re on the hunt for the products that will make caring for babies better, and as a result, make parents’ own experience more enjoyable. Whether it’s helping pregnant people feel more comfortable throughout their journey or making feeding time less stressful—we’re here for it. And no, we don’t think our list will solve everything, but we do hope it makes life a little easier.

Interested in submitting a product for consideration? Here’s everything you need to know:

Eligibility:

We’re looking for products that are currently available for purchase or will be available for purchase by August 15, 2025 .

Preference will be given to products that debuted within the past year (2024-2025), however we will consider older products that are true fan favorites.

Check out our list of categories below, and if you still have questions, send us an email at: [email protected]

Here’s how to submit your product for consideration:

Here’s what we’re looking for:

Please note the following list is not exhaustive, and we may add or remove categories as we see fit.

Body care items for use during pregnancy and postpartum, including: compression socks, maternity belts/maternity support bands, prenatal vitamins, maternity athletic apparel, pregnancy-safe beauty items, belly oil, postpartum recovery kits and items, scar treatments, postpartum belly bands, nipple cream, and more

Baby feeding items, including: nursing bras, nursing sports bras, breastmilk pumps, breastmilk storage, nursing accessories, baby bottles (silicone, glass, etc), bottle accessories (drying racks, brushes, sterilizers, warmers, etc), formula (powder and ready-made), and more

Additional baby gear items, including: baby carriers and backpacks, baby food makers, jogging and all-terrain strollers, baby wraps, sound machines, diaper bags and duffels, and baby monitors, and more