NEW YORK, July 28, 2025 /PRNewswire/ — The world is mourning the loss of Hulk Hogan, the wrestling icon, pop culture legend, and true American hero whose impact transcended generations. As fans across the globe reflect on his towering legacy, the team behind Hulk Hogan’s SLAM Sports Bar has announced that the highly anticipated venue will open as planned this fall. Not just as a bar, but as a living tribute to the man who defined sports entertainment.

Hulk Hogan Presents Slam Sports Bar – Logo (PRNewsfoto/American Sports Bar Entertainment)

Hulk Hogan’s final business venture, SLAM, was born from his vision to create a destination where fans could celebrate the unforgettable moments that defined his career and the many sports legends who followed. Located directly across from Madison Square Garden, the sacred arena where Hulkamania was born, SLAM will now open its doors in his honor.

“Hulk Hogan wasn’t just a partner. He was a dear friend and a legend whose impact on sports and entertainment is immeasurable,” said Rich Rosen, President and CEO of American Sports Bar Entertainment, the developer behind the project. “From the very beginning, Hulk poured his heart into this project. He shaped the spirit of what SLAM was meant to be, a place where fans from around the world could gather at the very corner where his legend began, to celebrate his legacy and the unforgettable moments that defined his career.

I made a promise to Hulk that we’d bring this dream to life. That promise remains unshakable. SLAM will open its doors as a living tribute to Hulk Hogan, right across from Madison Square Garden, the place he called home. It will be the greatest sports entertainment venue New York has ever seen. This is for Hulk, and for every person whose life was touched by the power of Hulkamania.”

Madison Square Garden held a special place in Hogan’s heart. He won his first championship there, headlined the first WrestleMania there, and proudly declared, “I spent 40 years of my life in that building tearing that place down.” Hogan’s deep connection to MSG and to his fans inspired SLAM, where his legacy will be celebrated daily.

As the world says goodbye to Hulk Hogan, SLAM stands as a promise kept. A new home for Hulkamania and a place where the legend lives on.

Official opening details will be announced soon. For updates, follow @hulkhogansslamsportsbar on Instagram or visit www.hulkhogansslamsportsbar.com to be the first to reserve your seat at the most electrifying launch of the year.

Cision

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SOURCE American Sports Bar Entertainment