Sports and fashion have been merged long before sneakers were worn by business people. Athleisure is no longer a niche, but everyday life and is once again a central theme of ISPO 2025 this year.

This change can be experienced in the fashion area at ISPO 2025: ZEITGEIST by ISPO is once again entering the next round, as is ISPO 520M by Highsnobiety which focuses on curated premium sports style brands at the interface of sport, fashion and subculture.

“We at Highsnobiety are delighted to be a partner of ISPO once again. Once again this year, ISPO 520M by Highsnobiety is the melting pot that harmonizes style and culture with sport and innovation. ISPO offers the ideal stage for this; the future of sports and sports fashion go hand in hand here,” says David Fischer, CEO and founder of Highsnobiety.

With Highsnobiety, ISPO offers an environment for culturally relevant brands, beyond the catwalk or performance numbers. Tailored outfits meet trail running, retro wool meets quiet luxury.

ISPO 520M by Highsnobiety is not just a presentation area but above all a place for dialog and co-creation. A community area that invites you to collaborate with the creative minds of the scene.

“At ISPO, we want to bring together culture, outdoor lifestyle, and luxury. That’s why we have this curated area called Zeitgeist by ISPO and the cooperation with Highsnobiety with ISPO 520M. Our goal is not just to be a sports business platform but also having this different kind of stakeholders and players at the show at ISPO.” – Lena Haushofer

With the formats Zeitgeist and ISPO 520M by Highsnobiety, ISPO underlines its claim to unite sport and style, outdoor and fashion at an international level. The fashion world is on the move and ISPO is the platform on which it takes its next step.