Celebrating its roots in excellence, understated elegance and craftsmanship, Kiton embarks on a new journey to define its lifestyle vocabulary, embracing quality as the emotional undertone of this new route.

For summer 2025, Kiton crafts an immersive experience that expands beyond tailoring with a trilogy of experiential projects, echoing the brand’s quest for wellbeing and adding a bold, new chapter to its lifestyle universe.

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Three destinations, both physical and emotional, form a single horizon, a world shaped by Kiton’s unique grammar of excellence.

A design-forward collaboration with leading nautical company SACS on a unique maxi-Rib, a new KNT Yacht capsule collection envisioned for life at sea and the opening of a new boutique on Porto Cervo’s prestigious Waterfront, conjure a seamless narrative that redefines what it means to embrace quality of life.

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“In an era when excellence is no longer confined to the product alone, we felt the need to broaden our presence beyond the wardrobe. It’s about crafting spaces and rituals that reflect our idea of beauty. This is not a branding exercise, it’s a move consistent with our brand’s ethos. We’re following our client through the natural rhythm of their summer journey, from sea to shore, accompanying them through the spaces they inhabit and in the time they claim for themselves. Our clients value their quality of life and the freedom to choose how to spend each moment,” says Kiton CEO Antonio De Matteis.

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KNT x SACS

Kiton’s journey begins at sea. Anchoring the “Tender to Summer” vision is the brand’s first ever nautical project, an exclusive collaboration with SACS, the world-renowned Italian leader in high-performance maxi-RIBs, on a unique version of the Strider 13, the most iconic and successful boat in the nautical company’s range.

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Through its KNT line – short for Kiton New Textures – Kiton has long explored the intersection between different worlds, merging tailoring, sport, life in the outdoors and performance. For this season’s exploration Kiton’s KNT ventures into nautical territory, with the launch of the bespoke Strider 13, the maxi-RIB acting as an ambassador for the brand’s ethos, rooted in innovation, design, technology and quiet precision.

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Unveiled at leading menswear trade show Pitti Uomo, alongside a dedicated KNT Yacht capsule collection, the boat is a kinetic sculpture designed by Christian Grande, one of the most acclaimed professionals in yacht design and embodies both brands’ values, rooted in quality and master artisanship.

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“Bringing together the power and dynamism at sea of the Strider with Kiton’s classic elegance was a complex but fascinating challenge. With the SACS Strider 13, I set out to distill the entire stylistic essence of the KNT Yacht capsule, from the interplay of sandy hues flowing into the crisp white of this refined maxi-Rib, to the textured details that echo the collection’s materials. The design is further elevated by a distinctive trim that runs along the tubular frame, a subtle nod to Kiton’s signature woven selvage, and punctuated by the capsule’s red circular emblem, delicately placed throughout the vessel,” says Christian Grande.

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The interiors are tailored with bespoke Kiton KNT’s furniture and upholstery that reflect the brand’s sartorial codes and minimalist and sophisticated aesthetic. Defined by rich and understated tones, handcrafted finishes, and discreet KNT branding including the distinctive Red Dot, the Strider 13 is engineered for speed and versatility.

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The result of over 30 years of shipyard expertise in crafting maxi-RIBs, the Strider 13, designed with passion and precision, represents the pinnacle of innovation and design. Featuring a newly engineered hull that enhances the thrill of navigation while balancing speed with comfort, the vessel is available in both inboard and outboard configurations. The KNT edition delivers top-tier performance thanks to a triple Mercury 400hp setup.

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KNT YACHT

A dedicated KNT Yacht capsule collection celebrates the cutting-edge partnership with SACS.

Dedicated to those who embrace travel as a way of life, the collection features technical, high-performance garments with fluid, lightweight silhouettes crafted from cutting-edge fabrics.

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The same chromatic and conceptual harmony found in the Strider 13 is echoed in the capsule’s key pieces, designed to effortlessly capture the essence of a sporty-chic day at sea. Natural linen Bermuda shorts and wide-leg trousers are paired with full-zip sweaters, ultrafine cotton poplin shirts with graphic motifs, ultralight nylon windbreakers and anoraks, preppy vests, and classic boat shoes.

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A travel-ready, impeccably curated edit for a boat wardrobe, the capsule channels the free-spirited elegance of those who live the sea with style. Seamlessly transitioning between coastal and urban landscapes, it strikes a perfect balance between function and flair, marking a new chapter in Kiton’s evolving lifestyle vision: dynamic, contemporary, and deeply rooted in the excellence of Made in Italy.

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PORTO CERVO BOUTIQUE

Completing the summer trip is the new Kiton boutique in Porto Cervo, opening June 28th through September 10th.

Located along the renowned Waterfront promenade, the 50-square-meter space captures the essence of a Mediterranean retreat with a bespoke resort concept channeling the quiet cadence of summer life. Sunlight filters through the spacious windows, exalting the store’s sandy-toned interiors designed to evoke a sense of calm sophistication.

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The boutique offers both men’s and women’s collections, carefully edited to align with the rhythms of coastal life. Lightweight tailoring, linen knits, resortwear, and KNT’s high-performance Yacht capsule, offer a refined wardrobe for a summer spent between deck and shore.

Private appointments, personalized styling sessions, and exclusive drops will accompany the store’s seasonal programming.

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This new boutique, the brand’s first in Sardinia, is more than retail and rather an anchor of Kiton’s high-summer cartography, embodying the brand’s codes of precision, discretion, and sophistication.

Developed to provide a quintessentially Italian summer adventure in the heart of the Mediterranean Sea, the three projects marks Kiton’s new experiential vocabulary.

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Embracing not just a Mediterranean flair, but the Mediterranean state of mind, to which the pleasure of slowing down is paramount, Kiton invites its friends and clients to redefines not only their wardrobe, but also their lifestyle.