Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a record nine body mists dropping on one day.

Included in today’s issue: Amika, Athena Club, Blake Brown, By/Rosie Jane, Coppertone, Ellis Brooklyn, Essie, Facile, Florence by Mills, Glamlite, Iris & Romeo, Laura Geller, Glossier, Kayali, Parfums de Marly, Parívie, Phlur, Roame, Sol de Janeiro, Tarte and an unforgivable Eowyn erasure.

But first…

Close your eyes and imagine which Lancôme ambassador you think is capable of selling the most $25 lip gloss. Is it Zendaya? Olivia Rodrigo? Julia Roberts? According to this week’s data dump, it’s actually… Ed Westwick.

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The 37-year-old actor is most famous for playing Chuck Bass on Gossip Girl. This week, he’s the internet’s main character in a throwback video shot in the Empire Hotel — where Chuck Bass lived in decadent sin on the 2008 hit show — for a new Lancôme campaign. Called the “Juicy Tubes Kissing Web,” the ads enlist Y2K icons like Mischa Barton, Paris Hilton and Christina Millian, all gushing about Juicy Tubes flavoured lip gloss, which first launched in 2000. Lancôme says the campaign has been one of the brand’s top 10 social media launches, but even with that metric, Westwick’s wink-to-camera video is exceptional. As of this writing, it’s been viewed over 1 million times and boasts nearly 400,000 engagements. All the videos are a blast, but about 30 percent of Lancôme’s total follower count has seen the content from Westwick’s video alone. (The average engagement rate for makeup brands is closer to 3 percent.) Lancôme says Westwick’s video is the most-engaged social media content they’ve ever made.

“Obviously, we‘re very happy with the performance,” says Julie Selig, Lancôme’s head of consumer engagement. “We know that nostalgia is a huge conversation and a huge trend in the beauty industry.” Juicy Tubes first debuted in 2000 and appeared onscreen in formative teen content like Mean Girls and The O.C., shows with surprisingly broad and lasting appeal. “Y2K teen nostalgia hits all the strings,” Selig added. “Gen Z is just discovering it now and they think it’s cool. Millennials remember it vividly because they were teens or college kids. Gen X watched shows like The O.C. as a guilty pleasure, because they were in their 20s. Everyone can relate.”

Lancôme began planning the videos in November, and used a content strategy that mixed slickly-produced content with DIY footage shot by the stars themselves. “I went to the Mark Hotel right before a party to shoot Gabrielle Union,” said Selig. “When she said, ‘There must be some juicy in the atmosphere,’ like in Bring It On, I died.”

The Juicy Kissing Web, which rolled out as a series of social media videos, “ties together your favorite 2000s celebs… and unites them with a kiss,” the brand claims in a release. (Lancôme)

Part of Lancôme’s nostalgia play is engaging Millennial women’s fantasy best friends, like Union and other beloved girl’s girls, including Amanda Seyfried and Hilary Duff. But with Westwick and fellow Kissing Web recruit Chad Michael Murray, along with the adorable tagline “kisses are better with Juicy Tubes,” the brand is capitalising on a different kind of Y2K throwback: Encouraging women to wear makeup because of men. Murray’s video talks about kissing his Cinderella Story co-star Duff and his current wife Sarah Roemer when they wore the lip gloss. Westwick recalls a throwback hookup who tasted of Juicy Tubes’ “vintage” Marshmallow Electro flavour. “A guy on the L’Oréal team brought it up during a brainstorm,” said Selig. “Men have nostalgia for it too. They remember the taste!”

This U-turn from the beauty industry’s modern insistence on “self-care” and “empowerment” was a risk from a mega-brand like Lancôme. Choosing Westwick, who is most famous for playing a snobby sleazeball with a root-for-me redemption arc, was equally touch-and-go, especially since the actor faced assault allegations in 2017. (They were dismissed but Westwick lost work from the episode.) Today, it seems like both the flirty messaging and the casting choice is paying off. After his smash-hit campaign, Selig hints that Westwick will appear in more Lancôme content this year.

As for the idea that you might purchase beauty items to please, or at least tease, a guy? It’s been the marketing subtext for Sol de Janeiro’s Bum Bum Cream and Phlur’s Vanilla Skin for years. Now with the return of ultra-femme beauty aesthetics — as seen earnestly on Carrie Underwood and subversively on Sabrina Carpenter — Lancôme is saying the quiet part out loud: Glossing up is one way to go places. They’re hoping brand fans will shop accordingly.

What else is new…

Skincare

Coppertone unveiled a new ad campaign with Olympic rugby babe Ilona Maher on March 4; Instagram and TikTok ads began hitting my feed this week. The cutest is Maher getting chased by a puppy and showing off her taglines, just like the sun-care brand’s original cartoon mascot did in 1953.

Erewhon’s newest arrival is By/Rosie Jane. On May 15, the Aussie brand debuted its Every Day range of body care, including deodorant, body wash, body milk and moisturiser. It’s all under $25, which is considered a bargain at the L.A. grocery store. ($80 tote bags, anyone?)

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Iris & Romeo’s Weekend Skin tinted moisturiser is now available in Cool Glow, a shade for pale girls. The colour hit shelves on May 16, with the same SPF 50 and Vitamin C as its original formula.

E.l.f. Cosmetics introduced its Sheer For It Blush Tint on May 17. The $5 formula comes in five colours, including a cherry hue called Left on Red. (Adorbs!)

Athena Club hit Target stores on May 18, which is great, because I cannot keep taping their single razors to a chopstick while I wait for replacement kits in the mail.

Fran Drescher wants to pave your pores. On May 19, the Nanny icon paired with Laura Geller to launch Spackle Skin Perfecting Primer, a $38 formula with SPF 30. As part of the campaign, the brand will make a one-time donation to Drescher’s charity, Cancer Schmancer.

Paris Hilton’s skincare line, Parívie, has arrived in full force. On May 19, the range dropped with a cleanser, serum, moisturiser, overnight mask and neck cream, along with an “essence” for brightening. The range goes for $38 to $125, and comes packaged in gleaming fuchsia bottles. If only Kitson still existed so this thing could have a proper Melrose Place launch party!

Julianna Christensen is the type of home influencer who organizes her fridge on camera. On May 20, she launched Roame, an extension of her tidy aesthetic bubble that includes soap sheets, wipes and even toilet-seat covers.

Welcome to Sephora, Facile! The skincare brand by Los Angeles derm Dr. Nancy Samolitis launched in 273 doors on May 20 with four products; “West Village Girls” can also buy it at Happier Grocery, the closest thing New York City has to Erewhon.

Sol de Janeiro’s Body Badalada Vitamin Infused Lotion dropped on May 22 with an ad campaign starring Brazilian influencer Juliana Nalu, along with online it girl Samyra Miller, dancer Nick Pauley and Bretman Rock.

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Makeup

Glamlite’s Lord of the Rings collaboration hit Middle Earth, and actual Earth, on May 16. It’s got a shadow palette, a lip scrub, a highlighter and a gloss — but zero products named Eowyn, so just throw the whole thing off the Rohan castle drawbridge, because come on!

Has Tarte made every possible Maracuja Lip product? Not quite. On May 19, the cosmetics giant dropped a $27 lip stain in two pink shades, Lolli and Ice Pop, meant to mimic the effects of lip blushing. (Or at least the effects of sucking on a cherry popsicle until your lips turn bright red.)

On May 19, Glow Recipe launched Glass Balm, a four-shade collection inspired by the Korean shaved ice dessert bingsoo. The $22 formula has “hyaluronic microspheres” that “help to fill lip lines.” Does this mean there are also hyaluronic megaspheres? Or is that just, like, a regular drop of serum? Chemists, help a girl out.

Glossier Lip Glaze arrived on May 20 with six colours, one for every member of the K-pop group Katseye, which fronts the new product campaign. They’re $22 each.

Kylie Cosmetics debuted its Hybrid Blush on May 20 with a balm-to-powder formula in eight shades. The launch imagery includes Kylie with high, teased hair and a white lace push-up bra — very Priscilla-coded.

Essie has re-released Clambake, a red-orange glaze from 2008 that influencer Meredith Hayden of Wishbone Kitchen has been hunting down on eBay for the past decade. The shade matches the checkered plastic tablecloths at the seafood shacks in Maine and Massachusetts; it hit shelves on May 21.

Makeup By Mario’s SoftSculpt Blurring Bronzer hit Sephora on May 22. It’s a buildable contouring compact available in six shades and retails for $38.

Hair Care

Amika’s Frizz Me Not collection debuted on May 20. It’s a trio — shampoo, conditioner and treatment spray — that claims to be “a $30 replacement for a $300 Brazilian blowout.” I’m gonna take my coarse, bleached-fried 3C curls and test it. Stay tuned.

Hair & Body Mist Overload

Everybody’s doing a hair and body mist, starting with Millie Bobby Brown, who named hers “Love Core.” It’s a perfect choice for her audience and personal brand, which is basically “What if your fave Love Island contestant was also capable of winning an Oscar?” It’s $18 at Ulta Beauty, and debuted with notes of cherry nectar and candied mandarin.

Meanwhile at Target, Blake Lively’s hair care line Blake Brown released three new hair mists on May 19, including bergamot, vanilla and santal options. They’re $19 each and come in gilded bottles that resemble Parfums de Marly’s take on modern decadence.

And speaking of Parfums de Marly, did you know Amal Clooney’s blowout was spritzed with the stuff before stepping out onto the Cannes red carpet in her vintage Galliano dress? Hair stylist Dimitris Giannetos did the honors.

Phlur dropped two summer mists, Beach Skin and Peach Skin, on May 19. The former has notes of coconut milk and salted tiare flower; the latter launched with a special drink at the vegan cafe The Butcher’s Daughter called Peach Glow.

And just in case you want another flavour, Ellis Brooklyn’s Milkshake trio includes banana, lychee and mango scents. They’re $35 each, and debuted on May 19.

Kayali’s Vacay in a Bottle collection hit Sephora on May 20. It’s kind of like the destination wedding of fragrances, with scents named for Maui, Capri, Marrakesh and the Maldives.

And finally…

Between this Jimmy Choo relaunch and the Row‘s $690 flip-flops, it’s going to be a double-duty pedicure season. Birkenstock foot scrub, this is your time.

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Lancôme has debuted a new campaign celebrating 25 years of Juicy Tubes, featuring celebrities reminiscing about the era and the lip gloss.

Socialite Paris Hilton, The OC actress Micha Barton, Disney star Hilary Duff and Gossip Girl actor Ed Westwick are among the famous faces appearing in social media adverts in a throwback to Y2K pop culture.

Destiny’s Child singer Kelly Rowland, Chad Michael Murray who starred in TV series One Tree Hill and Freaky Friday with Lindsay Lohan, and fellow The OC actress Rachel Bilson are also among the stars who share nostalgic stories around the lip gloss.

First launched in 2000, Lancôme claims to have sold 20 Juicy Tubes every minute in the US at the height of its popularity.

It was discontinued in 2018 but was later brought back in 2020.

In one of the social media videos, Westwick appears to reprise the role of suave Chuck Bass, a character he played in the original series of Gossip Girl, which first aired in 2007.

“Let’s face it, the Upper East Side was built on three things, scandal, secrets and this,’” he says, holding up a tube of the gloss.

Meanwhile, Bilson says in her clip: “Nothing transports me back to the early 2000s quite like Juicy Tubes, the taste, the smell, the colour.”

She continues that it reminds her of winning a Teen Choice Award for best chemistry, and that she won because “kisses are better with Juicy Tubes” – a slogan used throughout the campaign.

Lancôme first teased the campaign on May 14 in an Instagram post that said: “Introducing our Juicy kissing web.

“These 2000s icons know one thing for sure: kisses are better with Juicy Tubes. Stay tuned this week as we reveal who they are… it’s about to get juicy!”

The ten celebrities have been unveiled throughout the week, with the last revealed yesterday (21 May).

Also tapped by Lancôme for the social media campaign are Amanda Seyfried, who played Karen in 2004 hit film Mean Girls, Gabrielle Union who appeared in 2000s teen movies Bring it On and 10 Things I Hate About You.

Singer and actress Christina Millian, known for hits like Dip it Low and AM to PM, also features.

The social media clips appearead on Lancôme’s official channels on. Instagram and TikTok.

The L’Oréal-owned brand’s focus on Juicy Tube comes amid a boom in all things lip – from new generation glosses and oils, to blurring liners and lip stains.

Lancôme is not the only established name making a play for the category with a throwback to OG products.

Mac Cosmetics recently launched ‘Born Famous’ to promote the launch of its new Lipglass Air Non-Sticky Gloss.

A new take on the original Lipglass, the campaign centres around nepo babies – offspring who are famous due to their parents – and features US TV star Lisa Rina and her daughter Amelia Gray.

Zaya Wade, daughter of basketball star Dwayne Wade, and Francesca Scorsese, daughter of film director Martin also appear.

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Chad Michael Murray, a kiss in the rain and Juicy Tubes lip gloss — it doesn’t get much more Y2K-coded than that.

The One Tree Hill and A Cinderella Story dreamboat joins co-star Hilary Duff, Paris Hilton, Ed Westwick, Kelly Rowland and five yet-to-be-revealed 2000s heartthrobs to break down the secret to the most iconic kisses of the ’00s: Lancôme Juicy Tubes. In its largest campaign of the year, The Juicy Kissing Web, the beauty brand and its loyal celebrity fans are celebrating 25 years of the OG high-shine gloss.

“It’s like a time machine,” Murray says as he sniffs all-time favorite Marshmallow Electro (vanilla-scented pink shimmer gloss) in the just-dropped Instagram video. He reminisces on that famous 2004 kissing scene with Duff: “Rain’s coming down, makeup gone, hair total disaster, but this [lip gloss], oh that stuck — sticky, glossy, tasty.”

But that’s not Murray’s only pivotal kiss enhanced by Juicy Tubes. “Let’s get back to business: my wife.” Cut to 2014, exactly 10 years later, the actor had his very first kiss with wife Sarah Roemer, sealed with her favorite scent, Magic Spell. “Never forget.”

The cult-favorite Lancôme lip gloss has shades ranging from low-coverage, shimmering tones to high gloss, creamy hues, and each one is, of course, amplified by a delicious — and memorable — flavor. Keep an eye on the brand’s socials to discover the final five members of The Juicy Kissing Web, disclosed throughout the week. And get smooch-ready lips with Juicy Tubes Original gloss, available to buy online at Ulta, Sephora, Nordstrom and Lancôme.

Related: Olivia Rodrigo Reveals Her Everyday Essentials: Shop Her Favorite Sony Headphones, Lancôme Lip Gloss, Voice-Saving Tea and More

Kelly Rowland is igniting waves of nostalgia as she steps into the spotlight for Lancôme’s 25th anniversary campaign celebrating their legendary Juicy Tubes lip gloss collection. The Grammy-winning vocalist and former Destiny’s Child member perfectly embodies early 2000s aesthetics with a look that instantly transports fans back to her unforgettable appearance in the chart-topping “Dilemma” collaboration with Nelly, creating a powerful connection between past and present beauty moments.

The May 17 video advertisement features Rowland showcasing her signature flipped red bob while applying the high-shine lip gloss, creating an immediate visual callback to her Y2K heyday. The carefully crafted campaign capitalizes on millennial nostalgia while introducing the beloved product to a new generation of beauty enthusiasts who appreciate both heritage and innovation in their cosmetics choices.

Emotional connection to beauty memories

Rowland’s authentic reaction to the product demonstrates the powerful emotional connections consumers form with signature beauty items. As she applies the gloss in the advertisement, her genuine excitement becomes apparent as she reflects on the iconic scent that defined an era. She completely remembers the distinctive fragrance, emphasizing its memorable quality. The moment resonates deeply with longtime fans who associate the product with formative beauty experiences from their own lives.

This intentional nostalgia marketing taps into the current cultural fascination with Y2K aesthetics that continues dominating fashion, beauty, and entertainment landscapes. By featuring Rowland with her instantly recognizable hairstyle, Lancôme bridges decades of beauty evolution while highlighting the enduring appeal of their standout product.

View this post on Instagram A post shared by Lancôme Official (@lancomeofficial)

Product legacy and variety

Since its introduction to beauty counters worldwide, Juicy Tubes has maintained its status as an essential makeup bag staple known for delivering exceptional shine and comfortable wear. The anniversary collection showcases the product’s versatility through an expanded shade range including “Pure,” “Spring Fling,” “Miracle,” “Marshmallow Electro,” “Magic Spell,” and “Hallucination,” offering options for diverse preferences and occasions.

The candy-scented formula that captivated consumers twenty-five years ago continues to define the product experience, with the distinctive packaging and applicator remaining recognizable symbols of early millennium beauty culture. This consistency in formulation while evolving shade offerings demonstrates Lancôme’s understanding of balancing heritage appeal with contemporary expectations.

Community response and shared memories

The campaign has sparked enthusiastic reactions across social media platforms, with notable figures sharing their personal connections to the iconic product. Model Draya Michele expresses devotion to what she considers the original staple of lip products, while business leader and author Daria Burke reveals a professional connection, sharing how Juicy Tubes represented her first product franchise responsibility when beginning her beauty marketing career at Lancôme’s New York City offices.

These testimonials illustrate how certain beauty products transcend their functional purpose to become cultural touchstones that mark specific moments in time. The shared nostalgia surrounding Juicy Tubes demonstrates its significance beyond mere cosmetics, positioning it as an artifact of collective beauty history that continues evolving with each generation.

Star-studded campaign strategy

Rowland‘s participation represents just one component of Lancôme’s comprehensive anniversary strategy featuring multiple icons whose public personas defined the early 2000s aesthetic landscape. The upcoming campaign installments will showcase actor Ed Westwick revisiting elements of his iconic Chuck Bass character, alongside socialite and entrepreneur Paris Hilton who will channel her reality television persona from The Simple Life.

This thoughtfully curated roster of celebrities creates a multifaceted nostalgic experience targeting different segments of consumers who came of age during the product’s initial popularity. By assembling this diverse group of cultural figures, Lancôme effectively appeals to varied nostalgic reference points while maintaining the campaign’s cohesive Y2K theme.

Beauty’s cyclical nature

Rowland‘s embodiment of early millennium aesthetics within this campaign highlights the cyclical nature of beauty trends. As Y2K fashion and makeup continue experiencing a significant revival among younger consumers, Lancôme strategically positions Juicy Tubes as both a nostalgic favorite and a contemporary essential that bridges generational beauty preferences.

The campaign successfully balances sentimental appeal with current relevance, demonstrating how certain products can maintain cultural significance across decades. Through Rowland’s vibrant personality and instantly recognizable style, Lancôme reintroduces a beloved classic while affirming its continued place in modern beauty routines, creating a seamless connection between past trends and present preferences.

Kelly Rowland is taking it back to the early 2000s with a bold look that nods to one of her most unforgettable eras. In celebration of the 25th anniversary of Lancôme’s iconic Juicy Tubes High-Shine Lip Gloss, the Grammy-winning singer and actress is fronting a new campaign that leans all the way into Y2K nostalgia.

The new Juicy Tubes campaign highlights celebrities who have made lasting cultural impressions and continue to influence beauty trends across generations. Rowland brings back her signature flipped-out red bob, a hairstyle that defined an era and was made famous in her 2002 “Dilemma” video with Nelly. More than two decades later, the look still hits.

First launched in 2000, Juicy Tubes became an instant staple in makeup bags around the world. Their candy-scented formulas, vibrant shades, and ultra-glossy finishes made them the ultimate lip gloss for beauty lovers of the Y2K generation. Now, the brand is tapping into that same energy with a nostalgic revival that blends past and present.

Rowland’s campaign taps directly into the memories of millions who wore Juicy Tubes through their teens and early adulthood. Easy to apply and hard to forget, Juicy Tubes are known for their slick, high-shine finish and long-lasting wear. Each tube delivers a nostalgic swipe of glam that perfectly encapsulates the vibe of the early 2000s.

The product lineup features several original and new shades, including “Pure,” “Spring Fling,” “Miracle,” “Marshmallow Electro,” “Magic Spell,” and “Hallucination.” These glosses range from shimmery to creamy hues, covering everything from a subtle clear coat to a bold pink pop. Whether you’re recreating old looks or discovering Juicy Tubes for the first time, the collection offers something for every gloss lover.

Lancôme’s decision to feature Rowland underscores her continued influence in music, fashion, and beauty. Her ability to move seamlessly between decades of style and performance makes her the perfect fit for a campaign focused on celebrating legacy while staying current. The flipped bob, bold color, and signature shine remind fans that great style never goes out of fashion.

The brand has also teased additional celebrity reveals throughout the coming weeks. Ed Westwick, best known for his role as Chuck Bass on Gossip Girl, and Paris Hilton, revisiting her Simple Life era, will be unveiled as part of this Y2K-inspired series. It’s clear Lancôme is aiming to build a campaign that speaks to both Gen Z and Millennials with equal parts nostalgia and modern relevance.

Juicy Tubes, priced at $25 USD, are now available at Lancôme’s official site https://www.lancome-usa.com as well as at Ulta Beauty. With a formula that delivers intense shine and all-day wear, these glosses aren’t just a throwback—they’re still a makeup bag essential.

Kelly Rowland’s involvement is more than just a beauty endorsement; it’s a celebration of timeless style, cultural influence, and the magic of personal reinvention. Her look in the new campaign is a visual love letter to her fans and to the era that helped define her career.

As more icons are revealed, one thing is clear: Lancôme is reintroducing Juicy Tubes not just as a product, but as a piece of pop culture history. And with names like Rowland leading the charge, the brand’s 25-year milestone is shaping up to be a celebration worth watching.

Kelly Rowland Taps Into Y2K Nostalgia With Her New Lancôme Campaign

Lancôme is celebrating 25 years of its bestselling “Juicy Tubes” High-Shine Lip Gloss with a nostalgic campaign that showcases iconic celebrities who are “transcending generations,” including singer Kelly Rowland. Best known for being a member of Destiny’s Child and her solo career, she’s channeling her unforgettable flipped-out red bob from the “Dilemma” music video with Nelly that premiered over 23 years ago — feel old yet?

The candy-scented lip gloss was a must-have for every makeup lover back in the day, thrown in every purse for daily application. Easy to apply, the clear tube squeezes out product effortlessly. When wearing “Juicy Tubes,” expect intense shine that lasts.

The product’s shades include “Pure,” Spring Fling,” Miracle,” “Marshmallow Electro,” Magic Spell” and “Hallucination,” which range in shimmery and creamy hues, from clear to pink.

Make sure to stay tuned as the brand is not done just yet — it’ll be revealing more icons in the next week alongside Rowland, including Ed Westwick (who channeled Chuck Bass) and Paris Hilton (who threw it back to her Simple Life era). You can watch Rowland’s campaign video below.

View this post on Instagram A post shared by Lancôme Official (@lancomeofficial)

Lancôme’s “Juicy Tubes” High-Shine Lip Gloss retails for $25 USD and is available on the brand’s website as well as Ulta.

For more beauty news, check out our coverage of Jenna Ortega’s new role with Dior Makeup.