Leaders in Sport/SBJ In Cannes: Don McGuire
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SBJ/Leaders in Sport at Cannes: Qualcomm’s Don McGuire talks using sports to grow brand
Qualcomm Incorporated’s Don McGuire talks with Leaders in Sport‘s James Emmett about using sports to grow their brand. McGuire touches on the Snapdragon brand’s front-of-shirt sponsorship with Manchester
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Qualcomm Incorporated’s Don McGuire talks with Leaders in Sport’s James Emmett about using sports to grow their brand. McGuire touches on the Snapdragon brand’s front-of-shirt sponsorship with Manchester United, as well as their new relationship with Bryson Dechambeau and LIV Golf. The duo spoke at this year’s SPORT BEACH at the Cannes Lions International Festival of Creativity.
Source: Sportsbusinessjournal.com | View original article