The Lego Game Boy has now been officially revealed, and is the latest in a long line of Nintendo-themed Lego products.

Shown off at San Diego Comic-Con 2025 for the first time (following a teaser from a few months back), the Lego Game Boy launches on October 1 for a surprisingly affordable price of $59.99 / £54.99. Honestly, given the costs of previous Nintendo Lego sets, I was expecting something much higher than that.

The best part is that pre-orders are live now, and you can secure your very own either at the official Lego online store or at Amazon in the US and the UK. However, the UK has yet to receive an Amazon store page for the product at the time of writing. You can check the deal blocks below, which will take you exactly where you need to go to get your pre-order in for the Lego Game Boy.

Lego Game Boy pre-orders: cut to the chase

Price: $59.99 / £54.99

$59.99 / £54.99 Pre-order date: July 24, 2025

July 24, 2025 Release date: October 1, 2025

October 1, 2025 Availability: Lego and Amazon in the US, currently only Lego in the UK

Lego and Amazon in the US, currently only Lego in the UK Design: 421 pieces of nostalgic Game Boy goodness. It’s almost 1:1 scale, and features unique bricks for the d-pad and buttons. It also ships with cartridge bricks featuring art from Super Mario Land and The Legend of Zelda: Link’s Awakening, as well as some screen art that can slot into the device’s front.

Lego Game Boy: US pre-orders

Lego Game Boy: $59.99 at LEGO Featuring 421 pieces and lovely aesthetic touches like cartridges and screen art, the Lego Game Boy looks like a brilliant little collector’s piece. And at 60 bucks, it won’t set you back too much compared to pricier sets. Price check: $59.99 at Amazon (pre-order)

Lego Game Boy: UK pre-orders

Lego Game Boy: £54.99 at LEGO You can also pre-order the Lego Game Boy in the UK for £54.99. It’s available at the Lego Store, but there’s currently no Amazon store page for the product, unlike in the US.

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Remember the satisfying click of those grey buttons and the monochrome glow of the screen? The device that defined a generation of portable gaming is making a spectacular comeback, not as a console, but as an incredible LEGO building set.

A new, almost 1:1 scale brick version of Nintendo’s original Game Boy handheld, called the LEGO Game Boy, was just revealed, coinciding with San Diego Comic-Con.

We got our first look at the Lego Game Boy at San Diego Comic-Con! pic.twitter.com/WjnVe5EON9 — Kit & Krysta (@KitandKrysta) July 24, 2025

A Brick-Built Blast From the Past

‘At a scale of near 1:1, the LEGO Game Boy model building kit is a testament to a classic era in gaming and with authentic details and much-loved features is a nostalgic throwback to the classic system,’ Nintendo stated in a recent blog post, describing their LEGO Game Boy model building kit.

The model includes a +Control Pad, A and B Buttons, and SELECT and START buttons, all of which are pressable, just like on the actual handheld. Its scale also allows for the recreation of nearly every other authentic external feature from the original Game Boy in LEGO, such as the contrast adjustment and volume dial, along with the Game Pak slot.

Authentic Details, Classic Feel

To fill those slots, the set lets you customise your display with interchangeable, brick-built Game Paks featuring The Legend of Zelda: Link’s Awakening or Super Mario Land for the Game Boy.

SHUT UP AND TAKE MY MONEY 🤤 #LEGOGameBoy pic.twitter.com/xC9XCQTTkh — The Game Collection (@game_collection) July 24, 2025

Both have matching lenticular screens, plus the standard Nintendo start screen, creating the illusion of the handheld being powered on. Additionally, the LEGO set provides a buildable display stand for effortless display, according to a report by Nintendo Everything.

Nintendo also mentioned the set is ‘designed for people who enjoy hands-on creative activities. ‘ This is part of a large assortment of LEGO sets for adult designers, and with step-by-step instructions, newcomers to LEGO can also enjoy the challenge.’

LEGO Game Boy Design

The set closely mirrors the original Game Boy in appearance, featuring a D-pad and the familiar A, B, Start, and Select buttons. It also includes contrast and volume dials on its sides. You have three choices for the display: a Nintendo start screen or gameplay images from the two games that come with the set.

The LEGO Game Boy is recommended for ages 18 and up, placing it in the category of LEGO sets for adults. IGN suggests this is likely because the nostalgic set targets individuals who grew up with a Game Boy. It is also important to note that, unlike some other kits, this model does not include light or sound features, and it cannot be used to play games.

This set is designed for display. To that end, it comes with a brick-built stand for the Game Boy replica itself. There’s also a separate stand for whichever cartridge isn’t currently slotted into the back of the device, seemingly in play.

LEGO Game Boy Pre-order, Price, Release Date

The LEGO Game Boy model building set officially went on pre-order today, 24 July. It will then be available for purchase from 1 October 2025, at LEGO stores, on LEGO.com, and through select major retailers globally. The set will be priced at $59.99 (£44.30).

Become a LEGO Insider

Moreover, LEGO is giving gamers an unmissable opportunity to become a LEGO Insider and unlock exclusive rewards and exciting experiences. This membership now offers more benefits than ever before:

Loyalty Points: Collect redeemable points when you purchase or register your own sets.

Member-only rewards: Access exclusive LEGO gear, special discounts, LEGOLAND tickets, and more.

Limited-time gifts: Enjoy extra gifts available with selected sets.

Early access: Bypass the queues with member-only early access to selected sets.

A Legacy of Nintendo in LEGO

This isn’t the first retro-themed Nintendo LEGO set the company has launched. The LEGO Nintendo Entertainment System appeared in 2020, and a pixelated, SNES-era LEGO Mario & Yoshi set followed last year. In addition, there are numerous play-focused LEGO Mario sets, along with LEGO Animal Crossing sets, a LEGO Great Deku Tree from Zelda, and many others.

To kick off SDCC 2025 in style, Lego revealed its latest Nintendo collab, as well as new sets from ‘Wicked: For Good’ and a killer new Arkham Asylum.

We got you an early sneak peek at just one of Lego’s new reveals for San Diego Comic-Con last night, but the brickmaker took to the convention floor to kick off SDCC 2025 in style with even more reveals. There’s a lot to love, but the absolute highlight is the nostalgic joy of the company’s new brick-built Game Boy.

Alongside the new Stranger Things BrickHeadz collection (check out all those details here!), Lego came to SDCC with three major new product sets: the first is its previously teased Game Boy, joining the NES and other Lego Nintendo model kits in a near-perfect replica of the legendary handheld. Wicked: For Good fans also got to rejoicify over a whole line of new sets based on the upcoming movie (and let us be glad and grateful, as there were even some goodies for Wicked fans who aren’t keen on minidolls). Then DC Comics fans were treated to the first-ever modular set to come to the superhero line: an updated spin on Gotham’s most nefarious haunt, Arkham Asylum, bursting with bad guys.

Check out all the details from Lego’s latest releases below, including prices and when you can grab them.

Lego Nintendo Game Boy

The 421-piece Game Boy set is an almost 1:1 scale replica of the real thing, right down to actual clickable buttons and moving dials for the system’s volume and contrast settings (ah, the nostalgic perils of trying to play your Game Boy on a bright day). As well as a small display stand set, the Game Boy comes with two buildable game paks of some iconic handheld classics: Super Mario Land, and The Legend of Zelda: Link’s Awakening, both of which can be slotted into the cartridge slot on the console.

Lego might not have been able to condense a functioning Game Boy emulator into the build, but the next best thing comes in the form of three functioning lenticular screens you can slot in: one depicting the classic Game Boy start-up screen, and then one each depicting moments from Super Mario Land and Link’s Awakening in action. ($60, available to pre-order here for an October 1 release)

See Game Boy at LEGO

Lego Wicked: For Good Sets

Ahead of returning to Oz this November for the second part of the Wicked movie adaptation, Lego revealed six new sets inspired by For Good. Alongside a set of BrickHeadz models of Elphaba and Glinda inspired by their looks in the second movie, there were also several small minidoll sets replicating key scenes from the new film, including Glinda and Fiyero’s wedding, returning to Munchkinland, and of course Elphaba’s new abode in Kiamo Ko.

But for Wicked fans who prefer traditional sets, there’s good news too, as the crowning Wicked reveal was a Lego Art set, depicting a buildable image of the Emerald City and Oz. Clocking in at 1,518 pieces, the wall art includes spaces to store six included minifigures: primary display sections for minifigures of Elphaba and Glinda, and then a secret compartment hidden behind its depiction of Munchkinland to reveal Dorothy (and Toto), the Tin Man, the Cowardly Lion, and the Scarecrow. All the Wicked: For Good sets are due to release September 1.

Lego DC Superheroes Batman: Arkham Asylum

Rounding out Lego’s SDCC reveals was a return to Arkham for the first time since the Lego Batman Movie sets. This massive 2,953-piece set includes a three-tiered buildable Arkham Asylum (and an inmate van, to boot) that has been designed to be able to connect to Lego’s iconic modular city builds so you can bring Gotham to your burgeoning cityscape. Of course, the Asylum needs inmates and guards to manage them, and heroes to put them there in the first place, so it comes packed with a whopping sixteen minifigures, including Batman, Robin, Batwoman, Batwing, and Catwoman alongside two Arkham guards, Poison Ivy, Mr. Freeze, and the Riddler in their classic outfits, and Harley Quinn, Bane, the Penguin, Scarecrow, and Killer Croc in Arkham jumpsuits.

The set is due to release September 9, but in a special twist, if you wanted to save this for the holidays to gift the Bat-loving Lego fan in your life, the new Arkham Asylum also includes steps to build the whole thing in a special 24-day Advent Calendar format. Given the vibes, though, maybe it’s better to make it as a Halloween countdown instead of a Christmas one? ($300, available to preorder here)

See Arkham Asylum at LEGO

Quick Summary Lego has officially launched its latest collaboration with Nintendo – the Lego Game Boy. Priced at a reasonable £54.99 / $59.99 it includes lenticular screens for Mario and Zelda, and is available to pre-order now.

After numerous collaborations with Nintendo over the last few years, Lego set the internet ablaze in January with the tease of a Game Boy set.

It didn’t reveal much about it at the time, but the very idea was enough to get collectors and retro gaming fans salivating at the prospect. And as I am both of those things, I could barely contain my excitement.

Now the Lego Game Boy has been fully revealed and I’m just as eager to get my hands on it – the final build looks incredible for a number of reasons. Even better news is that it won’t even cost a fortune.

Available to pre-order from Lego in the UK and US now, the set is priced just £54.99 / $59.99. That’s a long way removed from the £299 Lego Nintendo Entertainment System that’s now been retired (although still available in some places online).

UK pre-order Lego Game Boy: £54.99 at LEGO Pre-order the Lego Game Boy in the UK today and it’ll ship from 1 October 2025. Delivery is free.

US pre-order Lego Game Boy: $59.99 at LEGO As with the UK, the US pre-order page for the Lego Game Boy is live now. It’ll also be delivered from 1 October 2025.

Rated for builders 18 and over, the Lego Game Boy is made up of 421 pieces and makes a “near” 1:1 scale replica of Nintendo’s 80s handheld. It has a clear display behind which you can add one of three lenticular screens, which give the impression that the game is animating as you move it around in your hand.

They include the iconic Nintendo start-up screen, plus two of the most renowned games – Super Mario Land and The Legend of Zelda: Link’s Awakening. You also get buildable versions of their original cartridges.

They can even be slotted into the back of the finished handheld.

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Image 1 of 3 (Image credit: Lego) (Image credit: Lego) (Image credit: Lego)

Every detail on the Game Boy itself seems to have been perfectly replicated. That includes the button layout, of course, but also the volume dial on the side and other ports and switches.

In truth, I’ve already pre-ordered one myself, for fear that it could become as popular on the build up to the holidays as the original was back in the late 80s/early 90s (depending on your location).

It seems like Lego has done it again.