is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.

As you’ll see in the many images below, this Game Boy doesn’t rely on miniature hats for its iconic fuchsia A and B buttons — Lego has seemingly created pitch-perfect buttons that appear to recess into the frame. The console’s curves are also captured remarkably well!

Lego’s going for a pristine look here — the link cable cover is intact rather than lost in someone’s couch! Image: Lego

And unless I’m very much mistaken, it comes with printed tiles rather than sticker labels to help replicate the Game Boy’s many, many iconic labels for its buttons, volume dial, on-off switch, “Dot Matrix With Stereo Sound” highlight, as well as larger features like the Game Boy’s mono speaker grille, battery compartment latch, and serial number around back that have proven difficult to emulate in bricks. (That serial number has an easter egg, by the way.)

GIF by The Verge / video by Nintendo

But perhaps best of all, this Lego Game Boy can show off actual scenes from the classic games using swappable lenticular lenses that’ll show you different images when viewed from different angles. You can pop in a brick-built cartridge of The Legend of Zelda: Link’s Awakening or Super Mario Land, and “watch” the classic Nintendo logo drop as you rotate the screen downwards (you’ll have to imagine the Game Boy’s da-DING beep). Or, pop in a different lenticular lens to see Link cozy up to Marin on the beach in Awakening’s most bittersweet scene:

Lego wants you to know it’s not a real display. Image: Lego

I built Nick Lever’s fan-designed Lego Game Boy myself, and have the real deal that plays actual cartridges too, but I’m going to be mighty tempted to pick up the official Lego one as well. If those buttons move when you push them, I doubt I’ll resist! Do wish it came with Tetris, too, though.

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Lego and Nintendo have also recreated part of the original US Game Boy commercial using the set. It’s on Instagram, and you may be able to play it (with a tap) in its embedded form below.

Related How Lego builds a new Lego set

Following the LEGO Game Boy teaser earlier this year, this new model building set has now been officially revealed.

It will be available for $59.99 USD (or your regional equivalent) and will be released on 1st October 2025, with pre-orders now available on LEGO’s website in select locations. Here’s a video of this new set shared by Nintendo of America on social media:

This new kit is described as being a “scale of near 1:1” of the original Game Boy, and includes 421 pieces in total. Additionally, it comes with “all the memorable features” including the control pad, ‘A’ and ‘B’ Buttons, and select and start. There are even details such as the contrast adjustment and volume dials.

To enhance the nostalgia, this set comes with insertable “brick-built” versions of The Legend of Zelda: Link’s Awakening and Super Mario Land Game Paks. The display can also showcase different screens, including the “classic Nintendo start” screen.

LEGO has officially revealed a new LEGO DC Batman set with the Arkham Asylum (76300). Releasing on September 12 (pre-order today), the set has 2,953 pieces and will retail for $299.99. The set features a modular style Arkham Asylum with a detailed interior full of Batman lore. There are also 16 minifigures in the set including Batman, Batwoman, Batwing, Robin. Mr. Freeze, The Riddler, Poison Ivy, Catwoman, Scarecrow, Harley Quinn, Bane, The Joker, The Penguin, Killer Croc, and two security guards.

The LEGO Group Reveals New Batman™ Arkham Asylum™ Set

23rd July 2025: Today, the LEGO Group unveils the latest addition to its ever-expanding LEGO® DC Batman™ collection: the LEGO DC Batman™ Arkham Asylum™ set. A collaboration with Warner Bros. Discovery Global Consumer Products, this intricately detailed model brings the GOTHAM CITY institution to life, serving as both a stunning display piece and a unique 24-day LEGO Batman™ Advent calendar.

The set features 16 minifigures, including GOTHAM CITY’S most iconic Super Heroes and Super-Villains, each with a transparent stand for dynamic, customisable displays throughout the Arkham Asylum setting. The minifigures include Batman, Batwoman™, Batwing™, Robin™, Mr. Freeze™, The Riddler™, Poison Ivy™, Catwoman™, Scarecrow™, Harley Quinn™, Bane™, The Joker™, The Penguin™, Killer Croc™ and 2 security guards. The model splits into 3 segments – first floor, second floor and roof – and removable elements make it possible to access the interior that includes authentic details and interactive features: opening prison cells, an inmate delivery van, and 65 stickers referencing Batman™ lore.

Whether showcased proudly or assembled gradually as an Advent calendar, this model offers an unforgettable hands-on experience for DC Super Hero fans. Featuring a bold design, intricate details, and a wide array of characters, the LEGO® DC Batman™ Arkham Asylum™ set is a standout display piece and a must-have addition to any adult fan’s collection.

The LEGO DC Batman™ collection: the LEGO DC Batman™ Arkham Asylum™ set is now available for pre-order at LEGO.com/Arkham, with immediate purchase via LEGO.com/Arkham and LEGO Stores from 12th September 2025, priced at €299.99 / £269.99 / $299.99.

LEGO has officially revealed the LEGO Game Boy set. It’s a 421-piece set that, when built, looks like a near 1:1 scale replica of Nintendo’s gaming handheld. The set includes buildable Game Boy Game Pak cartridges for Super Mario Land and The Legend of Zelda: Link’s Awakening. It will release October 1 for $59.99. It’s available for preorder at Amazon and the LEGO Store.

Age: 18+

Price: $59.99

Pieces: 421

Product No.: 72046

Dimensions – Over 5.5 in. (14 cm) high, 3.5 in. (9 cm) wide and 1 in. (3 cm) deep

The set looks pretty much just like a Game Boy, complete with a D-pad, plus A, B, Start, and Select buttons. It also has contrast and volume dials on the sides. You can choose between three options for what’s on the Game Boy’s display: a Nintendo start screen or gameplay images from the two included games.

The LEGO Game Boy has an age recommendation of 18+, putting it in the LEGO sets for adults category. That’s probably because it’s a nostalgic set aimed at people who had a Game Boy as kids. It’s also worth noting that, unlike some other sets, there are no light or sound features here, and you can’t actually play games on it.

LEGO Game Boy View 4 Images

This is a set that’s meant to be displayed. To that end, it also includes a brick-built stand for the Game Boy replica, and another stand for whichever cartridge you don’t have slotted into the back of the device that’s being “played.”

This isn’t the first retro-themed Nintendo LEGO set the company has released. The LEGO Nintendo Entertainment System came out in 2020, and a pixelated SNES-era LEGO Mario & Yoshi set released last year. Additionally, there are tons of play-focused LEGO Mario sets, as well as LEGO Animal Crossing sets, a LEGO Great Deku Tree from Zelda, and many more.

Chris Reed is a commerce editor and deals expert for IGN. He also runs IGN’s board game and LEGO coverage. You can follow him on Bluesky.