On Thursday, MakeMyTrip announced it has launched a platform for booking international tours and experiences giving Indian travelers access to over 200,000 activities in 130 countries.

Last year, Co-Founder and Group CEO Rajesh Magow had told Skift that the online travel agency would be bringing back experiences. MakeMyTrip had a similar product for attractions before the pandemic. The company shelved it during Covid.

Experiences are a big part of travel spending. Magow noted in a release on Thursday, “Experiences account for a significant share of spending when Indians travel overseas, yet discovering and booking them remains one of the most fragmented aspects of the journey.”

The move is a piece of a much larger plan the company has been working on for years: to become a one-stop platform for every part of the trip and and keep more of the traveler’s journey within its ecosystem.

Since the pandemic, the company has expanded into several new areas — forex, car rentals, business travel tools, and even travel insurance.

What This Has to Do with the ‘Connected Trip’

In the past year Magow has also been talking a lot about what he calls a “connected trip.” It’s a simple idea: travelers shouldn’t have to piece together a trip from a dozen different sources. Flights, hotels, airport rides, insurance, and now experiences, should all be available on one platform. And more importantly, should “talk to each other.”

But that’s easier said than done. Magow admitted it’s a tough problem. “The execution aspect of that is a nightmare,” he told Skift earlier. Even if all the options are available, it’s hard to make sure they all work together smoothly and feel like one continuous experience.

The experiences platform ties directly into this bigger plan. Now, travelers can plan and book their entire trip within the MakeMyTrip app. Everything, including these new tours and attractions, is stored under the ‘MyTrips’ section.

What The Platform Offers

The platform offers everything from must-see tourist spots to more unique experiences. Think: Disneyland in Paris, helicopter ride over Hawaii’s Kauai Island, a walk through Tokyo’s Asakusa district with a sumo demonstration.

The service will be supported by a 24/7 travel assistance desk, and everything can be booked in Indian Rupees, MakeMyTrip said in a statement.

Right now, the focus is mostly on experiences outside India. Magow had earlier told Skift that these experiences are currently more focused on foreign destinations, as the offerings for domestic destinations are “still developing.”