Meet the CEOs behind YouTube’s biggest stars

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Quick Summary:

• Some of the biggest YouTubers are leaning on CEOs, presidents, and other C-suite executives. They’re tapping execs from talent management firms, Hollywood, and creator economy startups. Leaders from the outside can help creators like MrBeast fill skills gaps and build teams. “Let’s not forget who built this,” Atkins said. “My job is to enhance it, not to change it”
• YouTube’s most-subscribed-to creator, Jimmy “MrBeast” Donaldson, hired Jeffrey Housenbold to lead his company as CEO and president. Alessandra Catanese, Anthony Padilla’s longtime manager, will become Smosh’s CEO in 2023. Smosh has hired a chief strategy officer to help with M&A deals. Dude Perfect brought on former NBA exec Andrew Yaffe as CEO late last year.
• MrBeast has over 373 million subscribers on Google’s video platform. The aim is to cost $100 million in costs in 2025, for an estimated profit of $300 million in 2026. The company is projecting that by 2026, media revenue will only account for one-fifth of its total sales. He is, in fact, the second most followed person on social media, after footballer Cristiano Ronaldo.

Country-by-Country Breakdown:

Original Coverage

Some of the biggest YouTubers are leaning on CEOs, presidents, and other C-suite executives. They’re tapping execs from talent management firms, Hollywood, and creator economy startups. Leaders from the outside can help creators like MrBeast fill skills gaps and build teams. “Let’s not forget who built this,” Atkins said. “My job is to enhance it, not to change it” Read full article

Meet the CEOs behind YouTube’s biggest stars

YouTube’s most-subscribed-to creator, Jimmy “MrBeast” Donaldson, hired Jeffrey Housenbold to lead his company as CEO and president. Alessandra Catanese, Anthony Padilla’s longtime manager, will become Smosh’s CEO in 2023. Smosh has hired a chief strategy officer to help with M&A deals. Dude Perfect brought on former NBA exec Andrew Yaffe as CEO late last year. Read full article

Meet Jimmy ‘MrBeast’ Donaldson — YouTuber turned $5 billion business mogul whose chocolates outsell videos

MrBeast has over 373 million subscribers on Google’s video platform. The aim is to cost $100 million in costs in 2025, for an estimated profit of $300 million in 2026. The company is projecting that by 2026, media revenue will only account for one-fifth of its total sales. He is, in fact, the second most followed person on social media, after footballer Cristiano Ronaldo. Read full article

Global Perspectives Summary:

Global media portray this story through varied cultural, economic, and political filters. While some focus on geopolitical ramifications, others highlight local impacts and human stories. Some nations frame the story around diplomatic tensions and international relations, while others examine domestic implications, public sentiment, or humanitarian concerns. This diversity of coverage reflects how national perspectives, media freedom, and journalistic priorities influence what the public learns about global events.

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Sources:

• Original Article
• Meet the CEOs behind YouTube’s biggest stars
• Meet Jimmy ‘MrBeast’ Donaldson — YouTuber turned $5 billion business mogul whose chocolates outsell videos

Source: https://www.businessinsider.com/meet-the-ceos-behind-youtubes-biggest-stars-2025-5