Meghan Markle is making big waves with a flurry of strategic moves in the lifestyle world, skillfully blending her personal life with her public brand. With her Netflix series With Love, Meghan, fans get an inside peek at Meghan’s family life — showing sweet moments with husband Prince Harry and kids Archie and Lilibet, as well as her love for homemade creations and garden-fresh treats. She’s also been sharing more intimate family traditions, like baking lemon cake with her kids for Mother’s Day, and hinting at building a business with daughter Lili.

While Meghan’s rebranded lifestyle line As Ever sold out quickly, it’s sparked plenty of chatter among other celeb entrepreneurs, turning the duchess into a hot topic among fellow icons and fans alike.

This report was produced with the help of AI tools, which summarized previous stories reported and written by McClatchy journalists. It was edited by journalists from Us Weekly.